Vettai released in 450 screeens in Tamil Nadu, and in a total of about 550 theaters in India. UTV planned it big and released the movie in another 100+ screens outside India, and thus Vettai became the biggest ever release for either of its Heroes, Arya and Madhavan.
It is widely believed that, though the performance of the movie in Tamil Nadu was well over-shadowed by Nanban, if the per screen average is to be considered, Vettai managed to match Nanban as far as the overseas scenario is concerned. Vettai was also given exemption from the Entertainment tax by the Tamil Nadu Government, which helped the movie to gain a higher share from the State and enter into profits in its second week itself.
The gross collections from Tamil Nadu is in the range of 35 Crores, which is a sure hit business, going by the current trade average. The Satellite rights have been bagged by Vijay TV for a whopping price of 7.50 Crores.! The Telugu dubbing rights have been sold to Bellamkonda Suresh for about 2.90 Crores and the Audio - DVD rights have earned another 4.50-4.75 Crores.
UTV have released the film worldwide, and it is estimated that the collections from overseas is about to cross the 10 Crore mark, which is enormous by any yardstick. The film is big hit in Andhra Pradesh, doing business worth a share of about 3 Crores. The movie has managed to do well in Kerala and Karnataka also, earning a share of about 90 lacs and 2.20 Crores respectively.
Vettai is estimated to be made at a production cost of about 32 Crores with a further 6 crores spent on printing, publicity and wide promotions. Vettai is a clear winner at the Boxoffice earning atleast a 20% Return on Investment for the Producer and Distributor put together.
VERDICT : HIT
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