Venicile Vyapari Boxoffice Collections - The Final Verdict

Movie	Venicile Vyapari
Language	Malayalam
Director	Shafi
Producer
Distribution	Murali Films
Cast	Mammootty, Kavya Madhavan
Release Date	16 December 2011
Release Centers (A)	90
Theatrical Run	41 Days
No of shows in Kerala	6351
REVENUE
Share from Kerala ( Gross 3.71 Crores )			1.78	Crores
Other State Rights			0.25	Crores
Overseas Rights			0.20	Crores
Audio DVD Rights			0.08	Crores
Remake Rights
Satellite Rights			3.00	Crores
TOTAL REVENUE			5.31	Crores
COSTS
Production Costs			4.15	Crores
Printing and Publicity			0.65	Crores
TOTAL COSTS			4.80	Crores
PROFIT			0.51	Crores
Return on Investment			10.63	%
VERDICT			AVERAGE
Even the hit maker Shafi could not provide Mammootty the much needed hit through Venicile
Vyapari. The movie got off to an excellent opening, despite facing tough competition from Oru
Marubhoomi Katha. But the poor content and the pace of narration did not go well with the audience
and as a result, the film got hold over in many of its release centers. The film terminated its
theatrical run after 41 days and 6351 shows all over of the state. The strategy of marketing the
movie as a Comedy entertainer may have back-fired, as the movie turned to be a suspense thriller.