Movie : Beautiful
Language : Malayalam
Director : V K Prakash
Producer : YES Cinemas
Dirstribution : YES Cinema Company, SRT Films, Dhanush Film Release
Cast : Jayasurya, Anoop Menon
Release Date : 02 December 2011
Release Centers (A) : 46
Costs
Production costs ------------------------------------------------ 2.20 Crores (approx)
Printing and Publicity------------------------------------------- 0.40 Crores
Total Costs------------------------------------------------------- 2.60 Crores
Revenue
Distributor's Share from Theatres---------------------------- 1.91 Crores (Total Gross 3.75 Crores)
Satellite Rights--------------------------------------------------- 1.20 Crores
Music, DVD rights---------------------------------------------- 0.45 Crores (approx)
Total Revenue--------------------------------------------------- 3.56 Crores
Profits------------------------------------------------------------- 0.96 Crores
Return on Investment--------------------------------------------36.92%
VERDICT : SUPER HIT
Beautiful released among some other language biggies, in just 46 centers initially. But the film was brought back in many centers once the other language festival fever came down, and the film slowly captured the imaginations of viewing public. It received excellent and almost unanimously positive reviews from critics as well as the viewing public. The film got wide acceptance from the youth sector, which carried the film forward for about 8 weeks from its release. The film would have benefited from a wider release, more aggressive promotion and a better release / marketing strategy. This was definitely a Blockbuster material, but unfortunately cannot be classified so.
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