Ee Adutha Kaalathu Opens Well - Boxoffice Collection Update

Ee Adutha Kaalathu directed by Cocktail fame Arunkumar Aravind has opened well in 62 screens to about 50-60% capacity over the weekend. Early trade reports suggest that the movie has made a decent gross of about 65 Lacs in 3 days, which is magnificient for a film of such stature and hype.

The initial shows on Friday had a minimal attendance of around 25-30%, but the film picked up very well as the audience and the critics gave it an unanimous thumbs up. The film has earned a share of about 33 Lacs from Kerala till now. The film should be able to recover its low cost of production in 3 weeks of theatrical run, put together with Satellite and DVD rights which it may fetch.

The movie has Indrajith, Anoop Menon, Lena and Mythili playing the lead roles. Ee Adutha Kaalathu has played  932 shows till now.


OPENING VERDICT : GOOD OPENING

Second Show Boxoffice Collection Update - 3.12 Crores Collection in 24 Days

Second Show has done tremendous business at the Kerala Boxoffice, becoming the first commercially successful movie of 2012. The film has already collected a gross of about 3.12 Crores in 24 days, earning a distributor share of 1.46 Crores. Second Show released in 65 screens on 3rd February, and still continues strong in 35 screens in its 4th week of release. The film has run 4267 shows in Kerala till date, and is already in the profit zone.

The satellite rights have been sold for a whopping amount of 1.40 Crores to Mazhavil Manorama. The Audio and DVD rights have fetched about 30 - 35 lacs. The film was completed within a shoe string budget of less than  2.50 crores. The Return On Investment for the film is almost double of what an average successful Malayalam movie earns under the current trade conditions.

Second Show took a very decent opening of about 1.46 Crores in the first weekend. The movie held up really well due to the positive word of mouth and excellent review from critics. The Gross amount collected by the film each of its week are as follows

Week 01	1.46		Crores
Week 02	0.81		Crores
Week 03	0.68		Crores
Week 04 ( 3 Days )	0.17		Crores
TOTAL	3.12		Crores

VERDICT : HIT

Boxoffice Review - 2012 Week 08

MOLLYWOOD
Rank		Film	Gross Collection		Verdict
1		E Adutha Kalathu	65,00,000		Good Opening
2		Nidra	24,00,000		Poor Opening
3		Second Show	3,12,00,000		Hit
4		Spanish Masala	4,48,00,000		Flop
5		Casanovva	10,87,00,000		Flop
KOLLYWOOD
Rank		Film	Gross Collection		Verdict
1		Kadhalil Sodhapuvathu Eppidi	10,65,00,000		Above Average
2		Muppozhuthum Un Karpanaigal	8,35,00,000		Below Average
3		Marina	17,42,00,000		Hit
4		Dhoni	8.60,00,000		Average
5		Nanban	79,00,00,000		Blockbuster
MOLLYWOOD
Rank		Film	Gross Collection		Verdict
1		Ek Mein Aur Ekk Tu	38,24,00,000		Above Average
2		Ekk Deewana Tha	5,29,00,000		Flop
3		Agneepath	1,19,17,000		Super Hit
4		The Dirty Picture	79,84,00,000		Blockbuster
5		Don 2	1,06,08,00,000		Hit

Unnam Boxoffice Collection Update - Grosses 90 Lacs in 10 Days

Unnam, directed by veteran hit maker Sibi Malayil, starring Asif Ali, Lal, Sreenivasan, Rima Kallingal and Swetha Menon, has performed below average at the boxoffice, grossing about 90 Lacs in 10 days. The film took a decent opening, as Sibi Malayil - Asif Ali combo had given a hit in the past, in the form of Apoorvaragam. But the combination has not managed to hit the good patch this time, as Unnam collections dropped heavily after the initial weekend. Unnam released in 65 screens on 10th February 2012, to strictly average reviews.

Even the presence of stalwarts like Sreenivasan and Nedumudi Venu, along with Lal, who has had an impressive track record at the boxoffice of late, could not save the film from crumbling down during the weekdays. Rima Kallingal and Swetha Menon, both had come off successful films of late, but could not draw the audience to the theaters this time around.

The movie was removed from 57 screens after the first week. Unnam now continues to run at just 10 screens, with a couple of late releases. It has completed 1893 shows till now, earning a distributor share of about 47 lacs. Another disaster of recent times.

VERDICT : DISASTER

Mullassery Madhavan Kutty Boxoffice Collection Update - 28 Lacs Gross in 10 Days

Anoop Menon's first attempt as a solo hero has failed to make its mark at the Kerala Boxoffice, as Mullassery Madhavankutty Nemom P.O. has managed to gross just 28 lacs in 10 days. The film has been a total wash-out from the theaters as it got hold over from as many as 33 centers out of the 34 screens in which it released on 10th February 2012. It released in 2 theaters as late releases, and now continues to run in just 3 screens all over the state in its 10th day - Thiruvananthapuram, Adoor and Aluva.

Mullassery Madhavankutty is one of the biggest disasters of recent times, though made at a shoe-string budget of about 1.35 Crores. The distributor share obtained by the film from its theaters is insufficient to recover even its publicity costs. It is highly unlikely that the share obtained from its theatrical run and the satellite - audio rights, put together will recover even 50% of the production costs.

The film has completed 850 shows in Kerala, earning a share of just 15 lacs.

VERDICT : DISASTER

Njanum Ente Familyum Boxoffice Collection Update - Grosses 58 lacs in 2 weeks

Hit serial maker K K Rajeev's maiden venture Njanum Ente Familyum, starring Jayaram and Mamta Mohandas, proves to be another bomb at the Boxoffice, after collecting just 58 Lacs in 17 days of its theatrical run in Kerala. The movie released in 57 theaters on 4th February 2011, had received mixed - below average reviews from the critics. Though it still continues to run in 23 screens all over the State, it would not be wise to expect much more collections from the theaters. The film looks at a lifetime distributor share of about 30 lacs at the moment.

The film brings the another failure to Jayaram, who desperately needed a hit to revive his fortunes at the boxoffice, after his recent releases Naayika flopped big time, while Swapna Sanchari, just about managed to recover its costs. Njanum Ente Familyum also extends the dry run for Mamta Mohandas in Malayalam. Her previous movie Sarojkumar also proved to be a dud at the Boxoffice.

The film will struggle to recover even its print and publicity costs from the theaters. The satellite rights might give the producers some respite. The film is estimated to be made at a small budget of about 2 Crores. The loss incurred as per an early estimate is about 1 Crore.

Njanum Ente Familyum has completed 2484 shows in Kerala till now

VERDICT : FLOP

Casanovva Boxoffice Collection Update - Grosses 11 Crore from Kerala in 24 Days

Mohanlal starrer Casanovva has grossed about 11 Crore from Kerala alone, in its theatrical run of 24 Days till now. The distributor share earned by the film from the state is around 5.40 Crores. The film's collection went for a free fall after the thunderous record-breaking opening it had taken. The movie managed to collect a Worldwide Gross of about 9 Crores in its Opening Week, but could not build on that initial, due to poor word of mouth and negative reviews. The film released with the tag line of the being the costliest film ever made in Malayalam.

Casanovva released in 138 theaters in Kerala on 26 January 2012. But the film got hold over in 38 extra centers after the first weekend itself , and it got removed from 15 more main release centers after the first week. But the biggest blow it took was after the second week, when it got removed from as many as 37 centers thus making it almost impossible from there on, to make a successful run at the theaters. Casanovva has played 5989 shows till now in Kerala, and remains in 19 theaters on its 24th day.

The collections from other states is estimated to be in the range of 1.25 - 1.50 Crores. The Overseas rights of the film went for a whopping amount, and the film has managed to do well outside India, despite mixed reviews. Casanovva is expected to do a business of around $ 0.75 Million.

The grapevine is that the remake rights of the film was bagged by Ketan Shah for a record amount of 1.50 Crores, highest ever fetched by a Malayalam movie. The audio rights netted another 93 lacs, while the DVD rights are also expected to fetch about 50 - 60 lacs. The Satellite rights were sold to Asianet for 4 Crores.!!

The worldwide gross of the movie till now shall easily cross 16 Crores, but recovering the humongous budget of the movie, is still a good distance away from reality. Casanovva is expected to overtake China Town in Worldwide Gross Collections, but would still remain classified as a failure at the boxoffice incurring a loss of atleast 1.5 to 2 Crores for its makers, Confident Group.

However, it needs to be considered that, the mileage and promotion which Confident Group has achieved for there own brand, through producing this movie, is much beyond what they could have managed by spending this amount in there regular advertisements and marketing methods. In that way, Confident Group have in fact benefited from Casanovva.

VERDICT : FLOP

Second Show Boxoffice Collection Update - Collects 2.65 Crores in 17 Days

Dulquar Salman's debut venture Second Show was declared a HIT by the Trade Pundits on its 10th day of release itself. The film has grossed about 2.65 Crores in 17 days. Second Show, which released in 65 theaters all over Kerala, on 3rd February 2012, is still going strong in 39 Theaters, with just 14 removals in Week 2, and it also got 4 theaters as late release.

The movie has earned a distributor's share of about 1.27 Crores till now. the satellite rights are expected to fetch another 1.40 - 1.50 Crores, now that the movie has managed to hit the Jackpot at the Boxoffice. Second Show is undoubtedly the first film to be commercially successful in 2012. The movie, which is believed to be made at a shoe string budget of less than 2.50 Crores, has already entered the profit-zone.

Second Show has played 3491 shows in Kerala till now. It is quite an achievement considering that the film did not have a marketable Hero in its lead, and was made predominantly by youngsters. The film gives a huge head-start for Dulquar, and his next project with Hit-maker Anwar Rasheed, named 'Usthad Hotel' is already hot in the trade. Future looks promising for Mega Star's son. Second Show is expected to make excellent business in the B and C centers also, as the new releases have failed to capture the imaginations of the viewers. Another addition to the recent list of films, which belong to a different genre, and have proved to be successful money-spinners.

VERDICT : HIT

Boxoffice Review - 2012 Week 07

MOLLYWOOD
Rank		Film	Gross Collection		Verdict
1		Unnam	91,50,000		Avg Opening
2		Second Show	2,66,00,000		Hit
3		Mullassey Madhavan Kutty	28,50,000		Flop
4		Casanovva	10,80,00,000		Flop
5		Njanum Ente Familyum	58,00,000		Flop
KOLLYWOOD
Rank		Film	Gross Collection		Verdict
1		Kadhalil Sodhapuvathu Eppidi	4,80,00,000		Above Average
2		Muppozhuthum Un Karpanaigal	4,25,00,000		Average
3		Marina	15,50,00,000		Above Average
4		Dhoni	7,40,000		Average
5		Nanban	77,00,00,000		Blockbuster
BOLLYWOOD
Rank		Film	Gross Collection		Verdict
1		Ek Mein Aur Ek Tu	30,75,00,000		Above Average
2		Agneepath	1,13,82,00,000		Super Hit
3		Gali Gali Chor Hari	3,54,00,000		Flop
4		The Dirty Picture	79,75,00,000		Blockbuster
5		Don 2	1,06,01,00,000		Hit

Padmasree Bharat Dr Sarojkumar Boxoffice Collections Update

Padmasree Bharat Dr Sarojkumar, the satirical comedy film directed debutant Sajin Raghavan, starring Sreenivasan and Mamta Mohandas has managed to Gross a total collections of about 1.38 Crores from 30 days of theatrical run in Kerala. The movie released in 64 screens in Kerala on 14th January 2011, to Below Average - Negative reviews from critics as well as the viewing public.

The movie gained much negative publicity, when reports were circulated that, it contained heavy criticism of the Superstars of Malayalam film industry, but even such an indirect boost could not save the film from incurring losses to its distributors. The first week gross of the movie was close to 95 lakhs, which is pretty decent considering the fact the film did not have any top heroes in it, but due to the poor word of mouth, on which such movies rely heavily, it could not build on that initial.

The satellite rights shall fetch the producer around 1 - 1.25 Crores, however no official news is available on this yet. The trade believes that the movie has earned of share of 68 lakhs from theaters, which along with the satellite and audio rights put together, still will not be enough to recover its cost of about 2.60 Crores.

VERDICT : FLOP

Vettai Worldwide Collection Update

The Arya - Madhavan multi-starrer has grossed about 57 Crores worldwide after 5 weeks of release. Lingusamy has once again proved that when it comes to understanding the pulse of the mass, very few are better than him. His latest film has had a whale of a time at the Boxoffice and has kept the cash registers ringing through out the festival season. The film is distributed and marketed by UTV Motion Pictures and got a wide release on the Pongal weekend.

Vettai released in 450 screeens in Tamil Nadu, and in a total of about 550 theaters in India. UTV planned it big and released the movie in another 100+ screens outside India, and thus Vettai became the biggest ever release for either of its Heroes, Arya and Madhavan.

It is widely believed that, though the performance of the movie in Tamil Nadu was well over-shadowed by Nanban, if the per screen average is to be considered, Vettai managed to match Nanban as far as the overseas scenario is concerned. Vettai was also given exemption from the Entertainment tax by the Tamil Nadu Government, which helped the movie to gain a higher share from the State and enter into profits in its second week itself.

The gross collections from Tamil Nadu is in the range of 35 Crores, which is a sure hit business, going by the current trade average. The Satellite rights have been bagged by Vijay TV for a whopping price of 7.50 Crores.! The Telugu dubbing rights have been sold to Bellamkonda Suresh for about 2.90 Crores and the Audio - DVD rights have earned another 4.50-4.75 Crores.

UTV have released the film worldwide, and it is estimated that the collections from overseas is about to cross the 10 Crore mark, which is enormous by any yardstick. The film is big hit in Andhra Pradesh, doing business worth a share of about 3 Crores. The movie has managed to do well in Kerala and Karnataka also, earning a share of about 90 lacs and 2.20 Crores respectively.

Vettai is estimated to be made at a production cost of about 32 Crores with a further 6 crores spent on printing, publicity and wide promotions. Vettai is a clear winner at the Boxoffice earning atleast a 20% Return on Investment for the Producer and Distributor put together.

VERDICT : HIT

Asuravithu Boxoffice Collections Update - The Final Verdict

Movie	Asuravithu
Language	Malayalam
Director	A K Sajan
Producer	Shaji Thanaparambil
Distribution	Leela Media Release
Cast	Asif Ali, Samvrutha Sunil
Release Date	6 January 2012
Release Centers (A)	53
Theatrical Run	20 Days
No of shows in Kerala	1913
Gross Collections	0.63 Crores
REVENUE
Share			0.32	Crores
Satellite Rights			0.90	Crores
Other States Rights			-	Crores
Overseas Rights			-	Crores
Audio DVD Rights			0.35	Crores
Remake Rights			-	Crores
Others			-	Crores
TOTAL REVENUE			1.57	Crores
COSTS
Production Costs			2.25	Crores
Printing and Publicity			0.65	Crores
TOTAL COSTS			2.90	Crores
LOSS			(1.33)	Crores
Return On Investments			(0.46)	%
VERDICT			FLOP
Asif Ali's wait for his first solo hit continues. Much was anticipated out of Asuravithu
as Asif was the toast of the town after the success of Traffic and Salt N Pepper.
The film could not earn anything substantially after the initial couple of days. The film
was removed from most of the centers after 6 days. Yet another flop from an young
actor of Mollywood.

Kunjaliyan Boxoffice Collections Update - The Final Verdict

Movie	Kunjaliyan
Language	Malayalam
Director	Saji Surendran
Producer	Tomichan Mulakupadam
Distribution	Mulakupadam release
Cast	Jayasurya, Ananya
Release Date	6 January 2012
Release Centers (A)	69
Theatrical Run	20 Days
No of shows in Kerala	2267
Gross Collections	0.76 Crores
REVENUE
Share from Kerala			0.38	Crores
Satellite Rights			1.30	Crores
Other States Rights			-	Crores
Overseas Rights			-	Crores
Audio DVD Rights			0.15	Crores
Remake Rights			-	Crores
Others			-	Crores
TOTAL REVENUE			1.83	Crores
COSTS
Production Costs			2.40	Crores
Printing and Publicity			0.55	Crores
TOTAL COSTS			2.95	Crores
LOSS			(1.12)	Crores
Return on Investment			-37.87	%
VERDICT			FLOP
Yet another another Wet-Bomb from the team of Jayasurya, Saji Surendran and
Krishna Poojappura. The film earned virtually no collections after the first week.
Jayasurya was on a big high after the success of Beautiful, but could not cash in.
The film was hold over in almost 90% of the release centers after its opening week.

Nanban Worldwide Gross Collections Update

Hit-maker Shankar's multi starrer Nanban has grossed about 150 Crores from its worldwide theatrical run. This is an extra ordinary feat for a regional movie and is second to Enthiran only. The film is still finding audience even in its 5th week of release. Nanban released in 625 screens in Tamil Nadu, on 12th January 2012. It opened in 27 screens in Chennai city alone, and further 400+ screens outside Tamil Nadu. It released in 25 screens in United Kingdom. The other major overseas releases were in US, Malaysia, and Australia.

It is believed that Nanban has grossed about 76 Crores in Tamil Nadu alone. It grossed 7.71 Crores in Chennai city in 5 weeks. The Telugu version of the film 'Snehithudu' has done extra ordinary business in Andhra Pradesh. The rights for the Telugu version was sold for about 20 Crores. It is rumoured that Nanban rights were sold to distributors in Karnataka, Kerala and other northern states for about 7-9 Crores, although believable reports have not hit the trade yet.

The Audio - DVD rights, and Overseas distribution rights by all means have the potential to fetch at least another 8-8.50 Crores each. The Tamil Nadu government had exempted Nanban from the Entertainment tax of 15%, for shows within the state. This helped the film to earn profits in its 2nd week of release itself.

The movie was filmed in a big canvas with a whopping budget of 60 Crores including promotion and publicity costs.

Nanban is an outright winner by all means at the Boxoffice by earning a total revenue of about 98 Crores till now, from its theatrical run, satellite - audio rights and other distribution rights. All Iz Well for this true Blockbuster.

VERDICT : BLOCKBUSTER

Boxoffice Review - 2012 Week 06

MOLLYWOOD
Rank		Film	Gross Collection		Verdict
1		Second Show	1,45,00,000		Above Average
2		Casanovva	10,00,00,000		Flop
3		Unnam	Not Available		Avg Opening
4		Spanish Masala	4,20,00,000		Flop
5		Mullassey Madhavan Kutty	Not Available		Poor Opening
KOLLYWOOD
Rank		Film	Gross Collection		Verdict
1		Marina	8,25,00,000		Above Average
2		Dhoni	3,00,00,000		Average
3		Nanban	76,00,00,000		Blockbuster
4		Vettai	35,00,00,000		Hit
5		Vilayada Vaa	75,00,000		Poor Opening
MOLLYWOOD
Rank		Film	Gross Collection		Verdict
1		Ek Mein Aur Ek Tu	21,00,00,000		Above Average
2		Agneepath	1,06,23,00,000		Super Hit
3		The Dirty Picture	79,68,00,000		Blockbuster
4		Don 2	1,05,28,00,000		Hit
5		Players	29,72,00,000		Disaster

Boxoffice - Second Show is a HIT - Collection Update

Dulquer Salman has managed to hit gold with his maiden venture Second Show, as the trade has declared the film to be a HIT by its 10th day of theatrical run. The movie has earned a share of about 90 lakhs in 10 days and has already become safe due to its low cost of production. Second Show is the first commercially profitable movie of 2012.

The movie has played 2466 shows in 9 days and is still going strong in 49 theaters in Kerala. It had released in 65 theaters and was removed from 23 of them at the end of first week. The movie got 7 more theaters as late release. The gross collection of the movie is expected to be in the range of about 2 Crores till now. The film has received above average to positive word mouth.

Second Show can be classified even as a Super Hit, if it can manage to gross about 4 Crores in its theatrical run, which at the moment is a bit far-fetched.

Oru Marubhoomi Katha - Boxoffice - The Final Verdict

Movie	Oru Marubhoomi Katha (AOPMN)
Language	Malayalam
Director	Priyadarshan
Producer	Jancos Entertainment
Distribution	Seven Arts Release
Cast	Mohanlal, Mukesh, Lakshmi Rai, Bhavana
Release Date	16 December 2011
Release Centers (A)	89
REVENUE
Share from Kerala			4.34	Crores
Other State Rights			0.45	Crores
Overseas Rights			1.20	Crores
Audio DVD Rights			0.60	Crores
Remake Rights			-
Satellite Rights			3.00	Crores
TOTAL REVENUE			9.59	Crores
COSTS
Production Costs			6.00	Crores
Printing and Publicity			0.65	Crores
TOTAL COSTS			6.65	Crores
PROFIT			2.94	Crores
Return on Investment			44.21	%
VERDICT			SUPER HIT
Oru Marubhoomi Katha was undoubtedly the biggest family hit of 2011.
Despite the mixed reviews it received from the critics, AOPMN marched
its way to success on the shoulders of families. The pretty average
response received by its competitors also helped the film to get a long
run at the theaters. AOPMN shall definitely be counted as one of the
better received films of 2011

Venicile Vyapari Boxoffice Collections - The Final Verdict

Movie	Venicile Vyapari
Language	Malayalam
Director	Shafi
Producer
Distribution	Murali Films
Cast	Mammootty, Kavya Madhavan
Release Date	16 December 2011
Release Centers (A)	90
Theatrical Run	41 Days
No of shows in Kerala	6351
REVENUE
Share from Kerala ( Gross 3.71 Crores )			1.78	Crores
Other State Rights			0.25	Crores
Overseas Rights			0.20	Crores
Audio DVD Rights			0.08	Crores
Remake Rights
Satellite Rights			3.00	Crores
TOTAL REVENUE			5.31	Crores
COSTS
Production Costs			4.15	Crores
Printing and Publicity			0.65	Crores
TOTAL COSTS			4.80	Crores
PROFIT			0.51	Crores
Return on Investment			10.63	%
VERDICT			AVERAGE
Even the hit maker Shafi could not provide Mammootty the much needed hit through Venicile
Vyapari. The movie got off to an excellent opening, despite facing tough competition from Oru
Marubhoomi Katha. But the poor content and the pace of narration did not go well with the audience
and as a result, the film got hold over in many of its release centers. The film terminated its
theatrical run after 41 days and 6351 shows all over of the state. The strategy of marketing the
movie as a Comedy entertainer may have back-fired, as the movie turned to be a suspense thriller.