COBRA grosses 6.05 Crores from Kerala - ABOVE AVERAGE - The Final Verdict

Movie	Cobra
Language	Malayalam
Director	Lal
Production	Anto Joseph
Distribution	Play House
Cast	Mammootty, Lal, Padmapriya, Kaniha
Release Date	12 April 2012
Release Centers (A)	73
Theatrical Run	57 Days
No of shows in Kerala	5565
WORLDWIDE GROSS COLLECTION			6.95	Crores
REVENUE
Share from Kerala ( Gross 6.05 Crores )			2.71	Crores
Satellite Rights  (Surya TV)			3.25	Crores
Other States Rights			0.45	Crores
Overseas Rights (Approx.)			0.20	Crores
Audio DVD Rights			0.25	Crores
Remake Rights			-	Crores
Others			-	Crores
TOTAL REVENUE			6.86	Crores
COSTS
Production Costs			4.50	Crores
Printing and Publicity			0.70	Crores
TOTAL COSTS			5.20	Crores
PROFIT			1.66	Crores
Return On Investments			31.83	%
VERDICT			HIT
Cobra marked the return of Mega Star Mammootty to the genre which had produced most of
his recent hits - Comedy. Mammootty was in desperate need of  a genuine hit at the boxoffice
after suffering successive failures on a trot for 18 about 15 months. Though it cannot be claimed
that Cobra was an outright winner, it needs to be acknolwedged that the film managed to pull
a brilliant initial, which made it possible for the film, which had a mixed opinion to gross about
6 crores from Kerala alone. The distribtors suffered marginal losses at the overseas market.
The satellite rights fetched a good amount, and made Cobra profitable for Anto. It is now
becoming increasingly alarming that the superstar movies largely depend on the initial and the
rights to become profitable.

Boxoffice Review - 2012 Week 23

RANK #1 - Vaadhyar

Jayasurya's comic effort opens at Rank 01 despite securing a below average opening. The film does not seem to have a bright future ahead as Spirit and Bachelor Party are ready for release.
Gross : 0.55 Crores
Verdict : Below Average Opening

RANK #2 - Diamond Necklace

Diamond Necklace still manages to find excellent support at metro centers during weekends, with more than a couple of shows reporting housefull with returns. The necklace does shine well..!
Gross : 4.58 Crores
Verdict : Hit

RANK #3 - Hero

Despite managing to hold up reasonably well during the weekend, Hero may prove to be a loss making venture for its makers. The film suffered 31 removals in Week 03.
Gross : 1.73 Crores
Verdict : Flop

RANK #4 - Thiruvambadi Thamban

Thiruvambadi Thamban continues the string of bad times at the boxoffice for Jayaram. Yet another film bombing at the boxoffice, and shall make way for new releases this week
Gross ; 1.04 Crores
Verdict : Flop

RANK #5

Mallu Singh made good use of its final open week at the boxoffice. Not much significant additions can be expected from here on for the movie. The film will make its presence felt at the year end analysis
Gross : 8.21 Crores
Verdict : Hit


*COLLECTIONS UPTO 10 JUNE 2012 CONSIDERED FOR RANKINGS.

OKOK is the most successful Tamil Movie of 2012

It has been a while since the trend of "Small making it Big" in Kollywood has begun. But it needs to be admitted that Oru Kal Oru Kannadi directed by Rajesh starring Udayanidhi Stalin, Hansika Motwani and Santhanam has hit the pinnacle of this theory. OKOK released to unanimous positive opinion and went on to take an opening of sorts which can be easily compared to that of an established hero in Tamil.

Rajesh has proved his mettle with his previous films too. But this huge victory should taste even more sweeter as, he has managed to pull it off this time without a star in his film. OKOK, which was completed at a budget of less than 20 crores including print and publicity costs has gone on to sweep in a whopping worldwide gross of 85 crores.!! It needs to be remembered that the gross collection of a film like Velayudham, which was a tremendous success last year was close to 88 crores worldwide.

The foot tapping music and colorful visuals have added to the aura, but it is the good old Humour, that takes OKOK over the finishing line here. The movie has done tremendous business at multiplex centers. The gross collection from Chennai alone is about 16 crores.!! 

Boxoffice Review - 2012 Week 22

RANK # 1 - HERO

Despite getting a below par opening and negative word of mouth, Prithviraj's mass action entertainer finds its place at the top of our rankings. Removals are around the corner.
Gross : 1.45 Crores
Verdict : FLOP

RANK # 2 - THIRUVAMBADI THAMBAN

Jayaram's Thiruvambadi Thamban has failed to create an impression at the boxoffice. It opened average and the second week was not anything better.
Gross : 0.85 Crores
Verdict : BELOW AVERAGE

RANK # 3 - DIAMOND NECKLACE

Lal Jose directed feel-good movie Diamond Necklace still gets a decent audience during weekends and hence retains the 3rd spot. Families still feel comfortable choosing this film over the others.
Gross : 4.15 Crores
Verdict : HIT

RANK # 4 - MALLU SINGH

Mallu Singh becomes the third highest grossing Malayalam film of the year. Though the buzz around the movie is no more there, it should be declared a clear winner.
Gross : 7.90 Crores
Verdict : HIT

RANK # 5 - GRANDMASTER

As an investigative thriller, Grandmaster has managed to do well at the boxoffice. But the collections have dropped after 2nd week. Not much is expected to happen before the next move.
Gross : 6.95 Crores
Verdict : HIT


BASED ON COLLECTION REPORTS UPTO 4 JUNE 2012

Boxoffice Verdicts Theatre Count Analysis 2012

Boxoffice Verdicts presents a Value Added Analysis on the percentage drop in theaters suffered by some fo the recently successful films in Mollywood, in its first 5 weeks of theatrical run.

The film which has sustained the most is Lal Jose directed Diamond Necklace, which released in very small number of screens and went on to become a huge success with additional theaters being added, and the film getting promotions in majority of its release centers. The film which released in just 24 screens, ran successfully in as many as 41 centers in its 5th week .Mayamohini is in the second place, as it continued to run in 67 screens after 28 days, after getting released in 72 screens.

Mallu Singh has also done well with an average drop of about 2% per week in theater counts, which is excellent considering that it released in 64 screens. Ordinary, the most talked about movie of the year made a tremendous run at the boxoffice suffering an average drop of less than 10% even amidst bottleneck competition with new releases. 

It is an interesting trend to observe that movies starring Mammootty and Mohanlal have dropped more than the other successful movies. This also underlines the fact that the success of such big film depends hugely on the opening which they often manage. Though Grandmaster and Cobra have suffered heavy drops after Week 03, they are still profitable due to the opening which they have garnered. The fact the distributor share in the initial weeks is higher than the later weeks, also do play a part in the success of such movies.

The following points also need to be considered while making judgements from the below table. Wide / Bigger releases do suffer a bigger drop in theaters. The number of films running at the time of a new releases, and also the number of movies which release in the succeeding weeks do play a part in determining the % drop in theaters.

The Factors Which Influence The % Drop In Number Of Theaters :-

1. Word of mouth

2. Number of opening release centers

3. Competition

NUMBER OF THEATRES AT THE END OF EACH WEEK AND PERCENTAGE DROPS
FILM		WEEK 01	WEEK 02	WEEK 03	WEEK 04	WEEK 05	% DROP	AVG DROP %
DIAMOND NECKLACE		24	34	49	42	41	-70.83	-17.28
MAYAMOHINI		72	72	74	73	67	6.94	1.69
MALLU SINGH		64	69	72	62	58	9.38	2.05
FEMALE 22 KOTTAYAM		33	32	43	27	21	36.36	7.02
ORDINARY		71	69	69	63	46	35.21	9.62
GRANDMASTER		62	67	53	21	18	70.97	21.87
COBRA		73	72	41	7	4	94.52	42.56

Boxoffice Verdicts

MALLU SINGH is strong in Week 05 - 7.80 Crores Gross

Vyshakh continues his success riot at the Malayalam Boxoffice, as his third film MALLU SINGH is on its way to a stupendous success. The film has managed to do well all across the state, despite severely falling short of Vyshakh's previous ventures in terms of entertainment value. The movie has collected 7.80 Crores Gross from the theaters, and is still strong in its 5th week running in 58 screens in Kerala.

Mallu Singh can comfortably be classified a HIT, and the business which it can garner over the next couple of weeks shall determine the Final Verdict. Mallu Singh is the third best sustaining film of 2012 after Diamond Necklace and Mayamohini. Mallu Singh is currently the third highest grossing film of 2012 behind MAYAMOHINI and ORDINARY. The movie shall finish at a range of 8.3-8.5 Crores of lifetime gross from Kerala.

Mallu Singh has earned a distributor share of 3.10 Crores till date. The satellite rights of the film have been sold to Mazhavil Manorama for an undisclosed amount. It will be bizarre if it does not earn them more than 3 - 3.25 Crores.!

VERDICT : HIT

HERO takes a Below Average Opening - 1.10 Crores in Opening Week

Prithviraj's latest action venture HERO, directed by Diphan has taken a below average opening at the boxoffice of 1.10 Crores in the first week of its release. It is a bit bewildering that a mass attempt by Prithviraj has taken a much smaller opening than his much more classy and higher-end oriented investigative thriller MASTERS, which released a couple of months ago. HERO carries average - negative reports from the public.

It needs to be acknowledged that Prithviraj does command a decent opening at the boxoffice, but what may have backfired in the case of HERO, may be the sheer lack of quality in the product, which tests the patience of the viewers. The collections of the movie fell like a pack of cards during the weekdays, which saw a per-day drop of more than 15%. 

HERO may recover its cost depending on the rights amount which it can fetch from satellite, other states and DVD rights. The satellite rights are rumoured to be sold to Asianet for an approximate amount of 3 Crores, though BOV are not aware of any official figures yet.

HERO's future looks dull, as Amal Neerad's much anticipated off-the-road film BACHELOR PARTY release is on the way.!!

VERDICT : BELOW AVERAGE OPENING