Prithviraj's latest action venture HERO, directed by Diphan has taken a below average opening at the boxoffice of 1.10 Crores in the first week of its release. It is a bit bewildering that a mass attempt by Prithviraj has taken a much smaller opening than his much more classy and higher-end oriented investigative thriller MASTERS, which released a couple of months ago. HERO carries average - negative reports from the public.
It needs to be acknowledged that Prithviraj does command a decent opening at the boxoffice, but what may have backfired in the case of HERO, may be the sheer lack of quality in the product, which tests the patience of the viewers. The collections of the movie fell like a pack of cards during the weekdays, which saw a per-day drop of more than 15%.
HERO may recover its cost depending on the rights amount which it can fetch from satellite, other states and DVD rights. The satellite rights are rumoured to be sold to Asianet for an approximate amount of 3 Crores, though BOV are not aware of any official figures yet.
HERO's future looks dull, as Amal Neerad's much anticipated off-the-road film BACHELOR PARTY release is on the way.!!
VERDICT : BELOW AVERAGE OPENING
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