Boxoffice Verdicts presents a Value Added Analysis on the percentage drop in theaters suffered by some fo the recently successful films in Mollywood, in its first 5 weeks of theatrical run.
The film which has sustained the most is Lal Jose directed Diamond Necklace, which released in very small number of screens and went on to become a huge success with additional theaters being added, and the film getting promotions in majority of its release centers. The film which released in just 24 screens, ran successfully in as many as 41 centers in its 5th week .Mayamohini is in the second place, as it continued to run in 67 screens after 28 days, after getting released in 72 screens.
Mallu Singh has also done well with an average drop of about 2% per week in theater counts, which is excellent considering that it released in 64 screens. Ordinary, the most talked about movie of the year made a tremendous run at the boxoffice suffering an average drop of less than 10% even amidst bottleneck competition with new releases.
It is an interesting trend to observe that movies starring Mammootty and Mohanlal have dropped more than the other successful movies. This also underlines the fact that the success of such big film depends hugely on the opening which they often manage. Though Grandmaster and Cobra have suffered heavy drops after Week 03, they are still profitable due to the opening which they have garnered. The fact the distributor share in the initial weeks is higher than the later weeks, also do play a part in the success of such movies.
The following points also need to be considered while making judgements from the below table. Wide / Bigger releases do suffer a bigger drop in theaters. The number of films running at the time of a new releases, and also the number of movies which release in the succeeding weeks do play a part in determining the % drop in theaters.
The Factors Which Influence The % Drop In Number Of Theaters :-
1. Word of mouth
2. Number of opening release centers
3. Competition
| NUMBER OF THEATRES AT THE END OF EACH WEEK AND PERCENTAGE DROPS | ||||||||
| FILM | WEEK 01 | WEEK 02 | WEEK 03 | WEEK 04 | WEEK 05 | % DROP | AVG DROP % | |
| DIAMOND NECKLACE | 24 | 34 | 49 | 42 | 41 | -70.83 | -17.28 | |
| MAYAMOHINI | 72 | 72 | 74 | 73 | 67 | 6.94 | 1.69 | |
| MALLU SINGH | 64 | 69 | 72 | 62 | 58 | 9.38 | 2.05 | |
| FEMALE 22 KOTTAYAM | 33 | 32 | 43 | 27 | 21 | 36.36 | 7.02 | |
| ORDINARY | 71 | 69 | 69 | 63 | 46 | 35.21 | 9.62 | |
| GRANDMASTER | 62 | 67 | 53 | 21 | 18 | 70.97 | 21.87 | |
| COBRA | 73 | 72 | 41 | 7 | 4 | 94.52 | 42.56 | |
Boxoffice Verdicts
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