Ordinary is undoubtedly the most profitable Malayalam Movie in recent times. Th film is raking in huge money even in its third weekend. Almost 70% shows on its third Sunday in the state were HOUSEFULL.!! It becomes the first BLOCKBUSTER movie of the year 2012 and has already earned a revenue which is double its cost of production. Ordinary has grossed a total of about 8 Crores from Kerala, in 16 days from about a 4600 shows.The film had a huge jump in collections in its third weekend, which was in fact better than even its first weekend. As the holiday season has sprung in, the families have lapped up the film and it should not be a surprise, if Week 3 turns out to be the highest grossing week for the movie. The distributor share from Kerala has crossed 3.75 Crores and has already surpassed the cost of production of the movie. The Satellite Rights are sold to Surya TV, for an undisclosed price. However, going by the trade grapevine, the amount shall be around 2 - 2.50 Crores. No reported figures are available on this yet.
Even the reasonably good performance of 'Masters' could not daunt the collections of Ordinary, which is now an Express by all means at the Boxoffice. A widely believed public talk is that even Masters benefited from Ordinary, as there were heavy returns at the theaters which played Ordinary, and such returning viewers, jumped to Masters - which is also doing well with above average reports.
Even a theater like Ernakulam Saritha, having a capacity of about 1300 ran Housefull for 3 shows on Sunday. The movie is getting released in centers outside India also, which may add to the revenue.
Ordinary runs successfully across Kerala in 69 Theaters in its 3rd week. However the collections are likely to dip in the forthcoming week when Mayamohini releases. Ordinary aims at a lifetime share of about 4.5 Crores from Kerala alone.!
VERDICT : BLOCKBUSTER
Tidak ada komentar:
Posting Komentar