Boxoffice Review - 2012 Week 22

RANK # 1 - HERO

Despite getting a below par opening and negative word of mouth, Prithviraj's mass action entertainer finds its place at the top of our rankings. Removals are around the corner.
Gross : 1.45 Crores
Verdict : FLOP

RANK # 2 - THIRUVAMBADI THAMBAN

Jayaram's Thiruvambadi Thamban has failed to create an impression at the boxoffice. It opened average and the second week was not anything better.
Gross : 0.85 Crores
Verdict : BELOW AVERAGE

RANK # 3 - DIAMOND NECKLACE

Lal Jose directed feel-good movie Diamond Necklace still gets a decent audience during weekends and hence retains the 3rd spot. Families still feel comfortable choosing this film over the others.
Gross : 4.15 Crores
Verdict : HIT

RANK # 4 - MALLU SINGH

Mallu Singh becomes the third highest grossing Malayalam film of the year. Though the buzz around the movie is no more there, it should be declared a clear winner.
Gross : 7.90 Crores
Verdict : HIT

RANK # 5 - GRANDMASTER

As an investigative thriller, Grandmaster has managed to do well at the boxoffice. But the collections have dropped after 2nd week. Not much is expected to happen before the next move.
Gross : 6.95 Crores
Verdict : HIT


BASED ON COLLECTION REPORTS UPTO 4 JUNE 2012

Boxoffice Verdicts Theatre Count Analysis 2012

Boxoffice Verdicts presents a Value Added Analysis on the percentage drop in theaters suffered by some fo the recently successful films in Mollywood, in its first 5 weeks of theatrical run.

The film which has sustained the most is Lal Jose directed Diamond Necklace, which released in very small number of screens and went on to become a huge success with additional theaters being added, and the film getting promotions in majority of its release centers. The film which released in just 24 screens, ran successfully in as many as 41 centers in its 5th week .Mayamohini is in the second place, as it continued to run in 67 screens after 28 days, after getting released in 72 screens.

Mallu Singh has also done well with an average drop of about 2% per week in theater counts, which is excellent considering that it released in 64 screens. Ordinary, the most talked about movie of the year made a tremendous run at the boxoffice suffering an average drop of less than 10% even amidst bottleneck competition with new releases. 

It is an interesting trend to observe that movies starring Mammootty and Mohanlal have dropped more than the other successful movies. This also underlines the fact that the success of such big film depends hugely on the opening which they often manage. Though Grandmaster and Cobra have suffered heavy drops after Week 03, they are still profitable due to the opening which they have garnered. The fact the distributor share in the initial weeks is higher than the later weeks, also do play a part in the success of such movies.

The following points also need to be considered while making judgements from the below table. Wide / Bigger releases do suffer a bigger drop in theaters. The number of films running at the time of a new releases, and also the number of movies which release in the succeeding weeks do play a part in determining the % drop in theaters.

The Factors Which Influence The % Drop In Number Of Theaters :-

1. Word of mouth

2. Number of opening release centers

3. Competition

NUMBER OF THEATRES AT THE END OF EACH WEEK AND PERCENTAGE DROPS
FILM		WEEK 01	WEEK 02	WEEK 03	WEEK 04	WEEK 05	% DROP	AVG DROP %
DIAMOND NECKLACE		24	34	49	42	41	-70.83	-17.28
MAYAMOHINI		72	72	74	73	67	6.94	1.69
MALLU SINGH		64	69	72	62	58	9.38	2.05
FEMALE 22 KOTTAYAM		33	32	43	27	21	36.36	7.02
ORDINARY		71	69	69	63	46	35.21	9.62
GRANDMASTER		62	67	53	21	18	70.97	21.87
COBRA		73	72	41	7	4	94.52	42.56

Boxoffice Verdicts

MALLU SINGH is strong in Week 05 - 7.80 Crores Gross

Vyshakh continues his success riot at the Malayalam Boxoffice, as his third film MALLU SINGH is on its way to a stupendous success. The film has managed to do well all across the state, despite severely falling short of Vyshakh's previous ventures in terms of entertainment value. The movie has collected 7.80 Crores Gross from the theaters, and is still strong in its 5th week running in 58 screens in Kerala.

Mallu Singh can comfortably be classified a HIT, and the business which it can garner over the next couple of weeks shall determine the Final Verdict. Mallu Singh is the third best sustaining film of 2012 after Diamond Necklace and Mayamohini. Mallu Singh is currently the third highest grossing film of 2012 behind MAYAMOHINI and ORDINARY. The movie shall finish at a range of 8.3-8.5 Crores of lifetime gross from Kerala.

Mallu Singh has earned a distributor share of 3.10 Crores till date. The satellite rights of the film have been sold to Mazhavil Manorama for an undisclosed amount. It will be bizarre if it does not earn them more than 3 - 3.25 Crores.!

VERDICT : HIT

HERO takes a Below Average Opening - 1.10 Crores in Opening Week

Prithviraj's latest action venture HERO, directed by Diphan has taken a below average opening at the boxoffice of 1.10 Crores in the first week of its release. It is a bit bewildering that a mass attempt by Prithviraj has taken a much smaller opening than his much more classy and higher-end oriented investigative thriller MASTERS, which released a couple of months ago. HERO carries average - negative reports from the public.

It needs to be acknowledged that Prithviraj does command a decent opening at the boxoffice, but what may have backfired in the case of HERO, may be the sheer lack of quality in the product, which tests the patience of the viewers. The collections of the movie fell like a pack of cards during the weekdays, which saw a per-day drop of more than 15%. 

HERO may recover its cost depending on the rights amount which it can fetch from satellite, other states and DVD rights. The satellite rights are rumoured to be sold to Asianet for an approximate amount of 3 Crores, though BOV are not aware of any official figures yet.

HERO's future looks dull, as Amal Neerad's much anticipated off-the-road film BACHELOR PARTY release is on the way.!!

VERDICT : BELOW AVERAGE OPENING

Boxoffice Review - 2012 Week 21

MOLLYWOOD
Rank		Film	Gross Collection			Verdict
1		Mallu Singh	7.61	Crores		Hit
2		Diamond Necklace	3.74	Crores		Hit
3		Hero	0.57	Crores		Average Opening
4		Thiruvambadi Thamban	0.42	Crores		Average Opening
5		Grandmaster	6.83	Crores		Hit
KOLLYWOOD
Rank		Film	Gross Collection			Verdict
1		Kalakalappu	24.30	Crores		Hit
2		Vazhakku En 18 / 9	17.90	Crores		Hit
3		Oru Kal Oru Kannaadi	84.20	Crores		Super Hit
4		Urumi	1.20	Crores		Average Opening
5		Rattinam	1.70	Crores		Flop
BOLLYWOOD
Rank		Film	Gross Collection			Verdict
1		Ishaqzaade	37.55	Crores		Super Hit
2		Department	11.45	Crores		Disaster
3		Vicky Donor	37.86	Crores		Super Hit
4		Jannat 2	4.22	Crores		Above Average
5		Housefull 2	112.77	Crores		Super Hit
*Mollywood and Tollywood Collections upto 27 May 2012

Diamond Necklace gives back-to-back hits for Fahad

Lal Jose directed DIAMOND NECKLACE  marks the arrival of Fahad Fazil as a bankable star in Malayalam mainstream Film Industry. The film has grossed more than 2.90 Crores in just more than 2 weeks and is marching towards commercial success. Fahad's previous release 22 Female Kottayam also was a runaway success at the boxoffice. It also marked a rare feat for a young hero in Mollywood, when two of Fahad's movies kept running successfully at the same time.

Diamond Necklace has managed to secure rave reviews from critics and a positive word of mouth. The film which got a small release in 24 theaters, is now running successfully in 49 screens in its 3rd week - almost double the number of screens in which it released .!! Diamond Necklace also marks a comeback for Lal Jose whose previous venture SPANISH MASALA was a dud at the boxoffice.

Boxoffice Review - 2012 Week 20

MOLLYWOOD
Rank		Film	Gross Collection			Verdict
1		Mallu Singh	7.00	Crores		Hit
2		Grandmaster	6.70	Crores		Hit
3		Diamond Necklace	2.90	Crores		Hit
4		Mayamohini	19.25	Crores		Blockbuster
5		22 Female Kottayam	4.50	Crores		Hit
KOLLYWOOD
Rank		Film	Gross Collection			Verdict
1		Kalakalappu	19.00	Crores		Above Average
2		Vazhakku En 18 / 9	16.50	Crores		Hit
3		Oru Kal Oru Kannaadi	79.00	Crores		Super Hit
4		Rattinam	1.40	Crores		Average Opening
5		Sridhar	0.25	Crores		Flop
BOLLYWOOD
Rank		Film	Gross Collection			Verdict
1		Ishaqzaade	25.50	Crores		Good Opening
2		Jannat 2	41.00	Crores		Above Average
3		Vicky Donor	35.50	Crores		Super Hit
4		Department	3.50	Crores		Disaster
5		Dangerous Ishq	6.00	Crores		Flop
*Mollywood and Kollywood Collections upto 20 May 2012