The boom at the Mollywood Boxoffice continues with USTHAD HOTEL, which has taken a grand opening of 3.40 Crores in the first week. It had reported a gross of 2.15 Crores in the first 3 days itself, and the drop during the weekdays is about 40% which is pretty good considering that the heavy rains across the State would have considerably eaten into the film's collection especially during the evenings, where families throng the cinema halls. The distributor share from the first 7 days shall be around 1.60 Crores.
The film is rock steady in its second weekend showing less than 10% drop from its first weekend, which is tremendous by any yardstick. The film has already surpassed the life time gross of Dulquar's debut venture SECOND SHOW. USTHAD HOTEL looks set for a lifetime gross of atleast 7-8 Crores., which would definitely help it's makers, recover its production and marketing budget of around 3.5 Crores from the theaters itself . Dulquar Salman has made a rocking start to his career, with his first 2 films hitting the bulls-eye, while Anwar Rasheed once again proves that he is the King of Commercial Cinema in Malayalam. It remains to be seen how much THATTATHIN MARAYATHU can slow down the juggernaut.!
VERDICT : HIT
The film is rock steady in its second weekend showing less than 10% drop from its first weekend, which is tremendous by any yardstick. The film has already surpassed the life time gross of Dulquar's debut venture SECOND SHOW. USTHAD HOTEL looks set for a lifetime gross of atleast 7-8 Crores., which would definitely help it's makers, recover its production and marketing budget of around 3.5 Crores from the theaters itself . Dulquar Salman has made a rocking start to his career, with his first 2 films hitting the bulls-eye, while Anwar Rasheed once again proves that he is the King of Commercial Cinema in Malayalam. It remains to be seen how much THATTATHIN MARAYATHU can slow down the juggernaut.!
VERDICT : HIT
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