HALF YEARLY BOXOFFICE REPORT - 2012

Mollywood has seen an unprecedented boom in the first half of 2012, producing 2 Blockbusters, a Super Hit and 6 Hits in 6 months. The year got off to a poor sluggish start with January producing no commercially successful films. But since the March - April - Vishu holiday season, the industry has seen back to back hits, with both big budget and small films hitting the jackpot.

Here is the Boxoffice Verdicts Half Year Report Card for the year 2012. The films are summarised based on their Boxoffice Status and Profitability.

BLOCKBUSTERS

MAYAMOHINI became one of the highest grossing solo film ever in Malayalam film history. The film may even hold an unofficial record of having the highest number of female footfalls in recent times.
Gross : 19.63 Crores

ORDINARY is perhaps the most talked about movie of the year. No one expected the success of this film to be so grand and magnanimous. Family Hit of the year. Gross : 15.10 Crores



SUPER HIT

The primary reason why Boxoffice Verdicts has classified SPIRIT as a Super Hit, is the huge profits which it would make, due to its low budget and the entertainment tax exemption it has been awarded by the State Government. The distributor share till date has crossed 4 Crores comfortably. Spirit need not neccesarily be a big bonanza grosser, but it will be counted as one of the more profitable ventures of 2012.
Gross : 7.85 Crores


HITS ( In the order of profitability )

22 FEMALE KOTTAYAM created waves at Mollywood with its bold theme and presentation. It kept the golden run of new generation movies going. Gross : 4.52 Crores

DIAMOND NECKLACE came into reconing only from its 2nd week. It outperformed its competitors in the long run, with positive word of mouth. Gross : 5.21 Crores

MALLU SINGH took an enviable opening, and sustained pretty well due to its festive and mass appeal. Kunchako Boban sealed his spot as the most viable hero of 2012 with its success. Gross : 8.48 Crores

SECOND SHOW's success came as a pleasant surprise. It was first commercially successful movie of 2012. Another success story for the New Generation stable. Gross : 3.43 Crores.

GRANDMASTER took a decent initial considering its genre, and the absence of pre release hype, unlike Mohanlal's some previous ventures. As the word of mouth spread, movie did manage well to face off the challenge posed by Mallu Singh and later by Diamond Necklace. Though not an outright success, the movie did make more than industry average profits, considering the tremendous rights amount which it fetched. Gross : 7.00 Crores

COBRA managed a brilliant opening, but failed to sustain well enough to be counted as one of the top hits. But the film did rake in money, and it deifinitely a safe hit for its makers, if rights are also put into picture. It is widely regarded as the come back of Mammootty to genuine hits.
Gross : 6.05 Crores.



While, the above movies did make profits, films like CASANOVVA, THE KING AND THE COMMISSIONER, SPANISH MASALA and BACHELOR PARTY, form a list of films which released with huge fanfare, or hype, but failed to rake in the profits for its makers. But all these films, except Spanish Masala, find their place in the Top Ten Grossers of the year so far. Spanish Masala occupies the 11th position.

Films like EE ADUTHA KAALATHU (Above Average) and MASTERS (Flop) could have had better Boxoffice returns if they had timed their release a bit better, as these were potential HIT materials.

Overall, the year, till now has been extremely warm, as far as Mollywood Boxoffice is concerned, and films like USTHAD HOTEL and THATTATHIN MARAYATHU, both releasing by the end of the first half of the year, have already been declared as hits, by the trade.

BOV Rating for Mollywood Boxoffice 2012 1st Half - 8 / 10

BOXOFFICE VERDICTS