Film : Osthi
Language : Tamil
Director : Dharani
Production / Distribution : Reliance Entertainment
Cast : Silambarasan, Richa Gangopadhyay
Costs
Production costs ------------------------------------------------ 22.00 Crores (approx)
Printing and Publicity------------------------------------------- 2.20 Crores
Total Costs------------------------------------------------------- 24.20 Crores
Revenue
Distributor's Share from Theatres---------------------------- 21.06 Crores (Total Gross 36 Crores)
Satellite Rights--------------------------------------------------- 4.50 Crores (Rights bagged by Sun TV)
Music, DVD rights---------------------------------------------- 1.80 Crores (approx)
Total Revenue--------------------------------------------------- 27.36 Crores
Profits------------------------------------------------------------- 3.16 Crores
Return on Investment--------------------------------------------13.06%
Though, re-creating the magic of Dabangg was a next to impossible task, STR and Dharani managed to bring their own style and flavour into Osthi. It took a grand opening all over the world, the first day grossing above 7 crores. However, the word of mouth was mixed, as it will be the case with such mass films, and collection took a downslide from Week 2. But the job was done, and Osthi had collected enough to recover the cost of production. printing and publicity. Kalasala and Neduvaali will continue to be played in FM Radios for a few more months. Even though the film was expected to do much better than it actually did, it proved STR's star power as a mass hero and ended up as his highest grosser till date overtaking Vinnaithandi Varuvaaya
VERDICT - ABOVE AVERAGE
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