Boxoffice Review - 2013 Week 08

RANK # 1 - CELLULOID

Celluloid occupies the top spot this weekend with encouraging reports and response from public. The second weekend has seen considerable growth from the opening weekend. Such movies tend to perform well if given a long run, and Celluloid in all senses can give Prithviraj back to back successes, if that happens.

Gross : 1.77 Crores (10 Days)

Verdict : Average Opening

RANK # 2 - DAVID & GOLIATH

David and Goliath has opened to above average houses in about 40 theaters in Kerala. The opening has been affected to an extent due to theatre shortage, and tough competition from successful films. Second weekend shall decide the verdict for the movie, which carries mixed opinon.

Gross : 0.39 Gross (3 Days)

Verdict : Average Opening

RANK # 3 - ROMANS

Romans continue the brilliant run in its 6^th week and the “Blockbuster” status is not too far away from its reach. Excellent start for Kunchako Boban and Biju Menon to an eventful 2013.

Gross : 9.57 Crores (40 Days)

Verdict : Super Hit

RANK # 4 - DRACULA

Vinayan’s Dracula might have missed the bull’s eye by a good distance, but has managed to hold on to theaters despite a galore of new releases. But the time is running out for this 3D venture.

Gross : 1.09 Crores (17 Days)

Verdict : Below Average

RANK # 5 - KAMMATH & KAMMATH

Kammath & Kammath just manages to hang on to the Top Five this week, overtaking all the underperforming new releases. A successful multistarrer to kick start 2013 for Mammootty and Dileep.

Gross : 10.21 Crores (32 Days)

Verdict : Hit 

Boxoffice Review - 2013 Week 06

RANK # 1 - NATHOLI ORU CHERIYA MEENALLA

NATHOLI managed to take a decent opening all over Kerala with mixed reviews. The film has been appreciated by a sector for its freshness in theme and presentation, which may come to its rescue in the coming week, but the high number of new releases may affect the long run.

Gross : 0.82 Crores (3 Days)

Verdict : AVERAGE OPENING

RANK # 2 - KAMMATH & KAMMATH

Kammath & Kammath holds on to the second spot with an impressive weekend, enjoying the fabulous support of the family audience, and also benefitting from the outright failure of Lokpal. The movie is definitely a profitable venture, even after considering its high production budget. The final verdict depends on how much it can collect from here on.

Gross : 9.52 Crores (17 Days)
Verdict : HIT

RANK # 3 - ROMANS

Romans continue to march on succesfully with impressive collections during the weekend, and is undoubtedly the film which is least affected by the new releases. Romans shall continue to be in theaters for some more weeks to some for sure.

Gross : 7.95 Crores (25 Days)
Verdict : SUPER HIT

RANK # 4 - LOKPAL

Lokpal comes out as one of the notable disasters of recent times, and a back to back boxoffice failure for Mohanlal. There is nothing much expected from the collection boxes from now on, other than from the B or C centers.

Gross : 1.78 Crores (11 Days)
Verdict : DISASTER






RANKINGS BASED ON BOXOFFICE COLLECTIONS FROM 4 FEB 2013 TO 10 FEB 2013.

LOKPAL is a Boxoffice DISASTER

Mohanlal’s latest release LOKPAL has been rejected outright by the viewing public, and the movie is almost extinct  from the theaters in Kerala, as it enters the 3^rd week of theatrical run.  The 10 day gross collection of the movie is 1.73 Crores. LOKPAL garnered almost unanimous negative reviews from critics and paying viewers alike, and the failure of this magnitude was on the cards since the collections dropped on the 2^nd day.

The pre release hype for the movie was exceptionally good, as the previous outing of the Joshiy-Mohanlal combo, Run Babby Run was extremely successful at the boxoffice. LOKPAL is expected to be out of the theaters by the end of 3rd week, as new releases are galore.

The failure of LOKPAL has mostly benefitted ROMANS, which has managed to pick up come backs in close to 10 centers in the state, and also to KAMMATH & KAMMATH which had a tremendous second weekend.

Verdict : DISASTER

Boxoffice Review - 2013 Week 04

RANK # 1 - KAMMATH & KAMMATH

Kammath & Kammath has a taken a magnanimous opening as expected. The opening weekend was simply awesome even by the standards set by masala potboilers of recent times. If the film can hold up well during the week, we have a big winner in our hands.

Gross : 3.89 Crores (3 Days)
Verdict : Massive Opening

RANK # 2 - ROMANS

Romans is the first HIT of the year 2013, and stands unperturbed amidst the frenzy caused by Kammath & Kammath. The collections dropped on Friday due to the new release, but the weekends were productive.

Gross : 6.01 Crores
Verdict : HIT

RANK # 3 - PLAYERS

The film got released after being in the rusty box for quiet some years, and clearly had not much chances at the boxoffice.

Gross : 0.15 Crores approx (3 Days)
Verdict : Flop

RANK # 4 - NEE KO NJAA CHA

Nee Ko Njaa Cha performed much better than the expectations and is definitely a break even venture for the makers and distributors.

Gross : 1.78 Crores (24 Days)
Verdict : Average

RANK # 5 - ANNAYUM RASOOLUM

The year kick started with Annayum Rasoolum securing a decent opening of about 50 - 55%, but the distinct lack of commercial elements fired back, and the film could not hold up well enough in the subsequent weeks to be called a succesful venture.

Gross : 2.40 Crores (24 Days)
Verdict : Average

Kammath & Kammath Massive Opening - 1.43 Crores Opening Day Gross

KAMMATH & KAMMATH secured a  big bang opening day gross of 1.43 Crores, a per early estimates. The major centers Trivandrum, Ernakulam and Calicut witnessed a near 100% opening, with the suburbs too registering above 85 / 90% on the majority of shows on Friday. The opening day can be assessed as something which has lived up to the expectations as K&K saw Megastar Mammootty and Janapriya Nayakan Dileep come together for the first time since Twenty 20 in 2008.

The opening was more or less guaranteed, as it is, for a multi starrer mass film starring two of the crowd pullers of highest pedigree in Mollywood, with a script from Udaykrishna - Sibi K Thomas, known for their finesse in alluring the crowds to the cinema halls with mass entertainers deep rooted in comedy.

The word of mouth is mixed - negative, as it can be seen with most of the masala pot boilers, but when it comes to filling up the cash boxes, MULTISTAR + 100 CENTERS + COMEDY - nothing else works to this extent, as such in Mollywood.

The lifetime gross of Kammath & Kammath seems a bit too vague to be predicted now, as the word of mouth is not too encouraging, and as ROMANS continue their juggernaut despite the big release last Friday. The release and success of LOKPAL shall also have an intangible effect on the final verdict for the movie. Vishwaroopam has already won accolades in Kerala, and further is to come Kadal, with the deadly combo of Mani Ratnam - AR Rahman.

Whether Kammath & Kammath ends up as a big winner depends on how well it can hold up during the weekdays. Unless the families reject the movie outright, a first week gross of 6.75 - 7.25 Crores looks like an easy task for the movie as of now.

ROMANS has a 4.40 Crore first week - HIT

ROMANS has set the 2013 Mollywood Boxoffice on fire with a 1^stweek gross of 4.40 Crores from 76 theatres. The film has already been declared a HIT by the trade, and the final boxoffice verdict depends on how the familes support the movie in the forthcoming weeks, and how well Kammath and Kammath fares at the boxoffice.

The movie continues to screen in 75+ screens in the state, in the second week of theatrical run, still reporting housefull shows in the evening even during weekdays. It is a welcome change for 2013, which had seen a couple of small films perform average, and was yet to see any movie making it big at the collection points.

ROMANS currently look at a lifetime gross of 7.75 – 8 Crores, and may manage to collect even further, if Kammath & Kammath  fail to hold up after the big initial which it is bound to collect. But whatever happens from now on, ROMANS has become the first HIT of 2013.

Annayum Rasoolum, Nee Ko Njaa Chaa do average business

The new releases at the Malayalam boxoffice have escaped with decent returns before the big multi-starrer mass masalas raid their pockets.

Fahad Fazil’s first attempt at a full length non-urban role, may have earned him good accolades at the the critic’s desk, but ANNAYUM RASOOLUM has failed to exploit the favourable scenario it was presented with, in the relatively quiet month of January at Mollywood. The lack of entertainment value and the perceived lag, which induced a reduction in length by about 10 minutes, has kept the undiscerning audience away since the word of mouth spread. But still, it needs to be assumed that, for a movie of its genre, the Rajeev Ravi’s debut venture as a director has performed not too bad at the boxoffice. The film is not expected to add much to its kitty, as removals are just around the corner.

Gross : 2.30 Crores (17 Days)

Verdict : Below Average

NEE KO NJAA CHA had a limited release at 25+ centers, but deservingly got an array of late releases and promotions to bigger screens in major centers, during its second week, due to public appreciation. However  the film, may suffer at the final verdict, as it just had one open week, since it got the additional screens, to bring in the collections, before ROMANS released. The film has managed to hold up strong in 40+ centers in its third week, though it is just a matter of time before KAMMATH AND KAMMATH eats into its screen space. The skinny budget would ensure that the producers break even, bringing the satellite rights into the picture, but it needs to be seen how the distributors’ profit statements fare.

Gross : 1.62 Crores (17 Days)

Verdict : Average