The new releases at the Malayalam boxoffice have escaped with decent returns before the big multi-starrer mass masalas raid their pockets.
Fahad Fazil’s first attempt at a full length non-urban role, may have earned him good accolades at the the critic’s desk, but ANNAYUM RASOOLUM has failed to exploit the favourable scenario it was presented with, in the relatively quiet month of January at Mollywood. The lack of entertainment value and the perceived lag, which induced a reduction in length by about 10 minutes, has kept the undiscerning audience away since the word of mouth spread. But still, it needs to be assumed that, for a movie of its genre, the Rajeev Ravi’s debut venture as a director has performed not too bad at the boxoffice. The film is not expected to add much to its kitty, as removals are just around the corner.
Gross : 2.30 Crores (17 Days)
Verdict : Below Average
NEE KO NJAA CHA had a limited release at 25+ centers, but deservingly got an array of late releases and promotions to bigger screens in major centers, during its second week, due to public appreciation. However the film, may suffer at the final verdict, as it just had one open week, since it got the additional screens, to bring in the collections, before ROMANS released. The film has managed to hold up strong in 40+ centers in its third week, though it is just a matter of time before KAMMATH AND KAMMATH eats into its screen space. The skinny budget would ensure that the producers break even, bringing the satellite rights into the picture, but it needs to be seen how the distributors’ profit statements fare.
Gross : 1.62 Crores (17 Days)
Verdict : Average
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