EE ADUTHA KAALATHU - Boxoffice Collection Update - The Final Verdict

Movie	Ee Adutha Kaalathu
Language	Malayalam
Director	Arun Kumar Aravind
Production	Raju Malliath
Distribution	Ragam Movies
Cast	Indrajith, Murali Gopy, Anoop Menon, Mythili
Release Date	24 February 2012
Release Centers (A)	62
Theatrical Run	63 Days
No of shows in Kerala	3550
WORLDWIDE GROSS COLLECTION			2.55	Crores
REVENUE
Share from Kerala			1.10	Crores
Satellite Rights  (Surya TV)			1.40	Crores
Other States Rights			0.10	Crores
Overseas Rights			-	Crores
Audio DVD Rights			0.15	Crores
Remake Rights			-	Crores
Others			-	Crores
TOTAL REVENUE			2.75	Crores
COSTS
Production Costs			1.75	Crores
Printing and Publicity			0.45	Crores
TOTAL COSTS			2.20	Crores
PROFIT			0.55	Crores
Return On Investments			25.00	%
VERDICT			ABOVE AVERAGE
Ee Adutha Kaalathu is the latest in the list of new generation movies which has found success
at the boxoffice. Another trend setter of recent times, EAK took a decent opening considering
the fact that it did not possess any front-ranked star in its cast. But inspite of positive word
of mouth, the film got removed from many centers after week 2, which came as a surprise.
Still EAK had done enough in the first 2 weeks to recover its cost, and can be labelled as a film
which has earned profits at a rate which is higher than the industry average.

ORU KAL ORU KANNAADI is a SMASH HIT

Director Rajesh proves that he is the new King in Kollywood for light hearted comedies, as his latest venture OKOK starring Udayanidhi Stalin, Hansika and Santhanam, has been declared a smashing HIT by the trade. OKOK once again proves that quality humour still has takers at the cinemas, and it provides a hatrick of hits for Rajesh, who had earlier been at the helm of successsful comedies like SIVA MANASULA SAKTHI and BOSS ENGIRA BASKARAN..!!

The film has managed to gross 31 Crores worldwide, which is a huge achievement for a medium budget regional language film. The brand value of Rajesh - Santhanam combination has played a pivotal role in OKOK's success. Reports suggest that Santhanam has stolen the show with his antics.

OKOK was certified as "U" by the censor board, and has availed the exemption from entertainment tax within the state of Tamil Nadu. The movie is distributed by Red Giant Movies, and the satellite rights have been bagged by Sun TV. OKOK released on 13 April 2012, to packed cinema halls, with positive word of mouth.

VERDICT : HIT

Mammootty's COBRA suffers drop in second week - Boxoffice Gross Collection Update

The collection of Mammootty - Lal starrer COBRA has taken a dip in its second week, after securing a good opening. COBRA grossed 3.65 Crores in its opening week, which is commendable considering the stiff competition and the mixed word of mouth. The film has collected about 5.10 Crores from 12 days of theatrical run, and has already become a safe venture for its distributors.

The satellite rights have been bagged by Surya TV. The price is rumored to be in the range of 3.25 Crores. COBRA is the first clean hit for Mega Star Mammootty after Best Actor, which released in 2010 December.
The fall in collections in the second week shall be attributable largely to the mixed word of mouth. However the unfavorable weather conditions in Kerala also have played a part.

COBRA is made at a budget of 4.50 Crores, with another 75 lacs on printing and publicity.

VERDICT : HIT

Mayamohini Rules Kerala Boxoffice - 12.20 Crores Gross Collection

Dileep has struck gold at the boxoffice once again, with his brand new 'Mohini' avatar creating waves at the Kerala Boxoffice. MAYAMOHINI directed by Jose Thomas, scripted by Udaykrishna - Siby K Thomas has gone on to gross about 12.20 Crores from 16 days of theatrical run and is declared a BLOCKBUSTER by the trade. The distributor share shall soon surpass the magical figure of 5 Crores. Mayamohini managed to run housefull shows in major cities even in its 3rd weekend, despite heavy competition and mixed reviews.

With Mayamohini, Dileep reinstates his position as the King of Light-hearted comedies in Mollywood. No official reports on the satellite rights are available yet. MAYAMOHINI was made at a budget of 4.50 Crores under the banner of Color Factory, and distributed in Kerala by Manjunatha Release. The film is currently looking at a lifetime gross of 16-17 Crores from Kerala alone. Though there are promising releases coming up in Mollywood during the coming weeks and later in the year, it can be safely assumed that MAYAMOHINI shall occupy one of the top positions in the year end review, if boxoffice performance is set as a criteria.

VERDICT : BLOCKBUSTER

Boxoffice Review 2012 Week 16

MOLLYWOOD
Rank		Film	Gross Collection			Verdict
1		Mayamohini	12.20	Crores		Blockbuster
2		Ordinary	12.35	Crores		Blockbuster
3		Cobra	5.10	Crores		Hit
4		22 Female Kottayam	2.20	Crores		Hit
5		MLA Mani 10am Classum Gusthiyum	0.30	Crores		Below Avg Opening
KOLLYWOOD
Rank		Film	Gross Collection			Verdict
1		Oru Kal Oru Kannaadi	31.20	Crores		Hit
2		3	42.90	Crores		Hit
3		Ooh La La La	1.75	Crores		Flop
4		Kazhugu	6.80	Crores		Below Average
5		Kadhalil Sodhapuvathu Eppidi	30.75	Crores		Hit
BOLLYWOOD
Rank		Film	Gross Collection			Verdict
1		Housefull 2	92.50	Crores		Super Hit
2		Vicky Donor	9.00	Crores		Average Opening
3		Hate Story	8.50	Crores		Average Opening
4		Kahaani	58.00	Crores		Super Hit
5		Blood Money	8.65	Crores		Average
*Mollywood and Kollywood Collections upto 22 April 2012

22 Female Kottayam Grosses 2.1 Crore in 10 days - HIT - Boxoffice Collection Update

Ashiq Abu directed 22 FEMALE KOTTAYAM has opened well at the Kerala Boxoffice, grossing about 2.10 Crores from 33 release centers in 10 days. The film has obtained rave reviews from the critics and commoners alike, and as a result has managed to find its audience despite heavy competition.

The film is made a budget of just above 2 Crores and has the potential to recover the cost from the theatres itself. 22 FEMALE KOTTAYAM proves to be another path breaking film in Mollywood, which has tasted success at the boxoffice. The film shall be a huge uplift for the lead pair Fahad Fazil and Rima Kallingal, as it shall establish both of them as bankable actors who are capable of keeping the cash registers busy.

The distributor share is about to cross 1 Crore, which is a magical feat for small budget city-centric films. The film gives back to back success for Ashiq Abu, whose next venture IDUKKI GOLD has already created huge expectations.

VERDICT : HIT

Second Show Boxoffice Collection Update - HIT - The Final Verdict

Movie	Second Show
Language	Malayalam
Director	Srinath Rajendran
Production	AOPL Entertainment Pvt Ltd
Distribution
Cast	Dulquer Salman, Gauthami Nair, Baburaj
Release Date	03 February 2012
Release Centers (A)	65
Theatrical Run	70 Days
No of shows in Kerala	5505
Worldwide Gross Collections	3.43 Crores
REVENUE
Share from Kerala			1.55	Crores
Satellite Rights			1.40	Crores
Other States Rights			0.20	Crores
Overseas Rights			0.15	Crores
Audio DVD Rights			0.15	Crores
Remake Rights			-	Crores
Others			-	Crores
TOTAL REVENUE			3.45	Crores
COSTS
Production Costs			2.10	Crores
Printing and Publicity			0.45	Crores
TOTAL COSTS			2.55	Crores
PROFIT			0.90	Crores
Return On Investments			35.29	%
VERDICT			HIT
Dulquer Salman set the Kerala boxoffice on fire, with his debut. Second Show recovered its
cost in 6 days and was declared the first hit of the year 2012. Made at a shoe string budget
Second Show continued the trend from 2011, where small films made it really big at the
cash counters. The film grossed 1.45 Crores in first week and held up really well in the
second week grossing another 80 lakhs. The failure of subsequent releases also helped
the movie march towards success. The Second Show had a decent run of 70 days in the
theatres, completing more than 5500 shows in Kerala alone. Owing to the sucessful run in
Kerala, Fox Star Studios bagged the rights to distribute the film overseas and outside Kerala