USTHAD HOTEL has a 3.4 Crore Opening Week - Boxoffice Collection Update

The boom at the Mollywood Boxoffice continues with USTHAD HOTEL, which has taken a grand opening of 3.40 Crores in the first week. It had reported a gross of 2.15 Crores in the first 3 days itself, and the drop during the weekdays is about 40% which is pretty good considering that the heavy rains across the State would have considerably eaten into the film's collection especially during the evenings, where families throng the cinema halls. The distributor share from the first 7 days shall be around 1.60 Crores.

The film is rock steady in its second weekend showing less than 10% drop from its first weekend, which is tremendous by any yardstick. The film has already surpassed the life time gross of Dulquar's debut venture SECOND SHOW.  USTHAD HOTEL looks set for a lifetime gross of atleast 7-8 Crores., which would definitely help it's makers, recover its production and marketing budget of around 3.5 Crores from the theaters itself . Dulquar Salman has made a rocking start to his career, with his first 2 films hitting the bulls-eye, while Anwar Rasheed once again proves that he is the King of Commercial Cinema in Malayalam. It remains to be seen how much THATTATHIN MARAYATHU can slow down the juggernaut.!

VERDICT : HIT

Boxoffice Review 2012 - Week 26

Rank # 1 - USTHAD HOTEL

Dulquar's Usthad Hotel opens at the first position, taking a staggering opening over weekend. The word of mouth of highly encouraging and the film shall make it big if it can hold up during the week days.
Gross : 2.15 Crores (3 days)
Verdict : EXCELLENT OPENING

Rank # 2 - SPIRIT

Spirit continues to be the number one choice for families this weekend. Though the heavy rains have marginally eaten into its collections of late, the Ranjith movie still finds takers across the state.
Gross : 7.11 Crores
Verdict : HIT

Rank # 3 - BACHELOR PARTY

Bachelor party may have been panned left and right by critics, but there is no denying the fact that it took a graceful opening. But the collections started a free fall from day 3 ending the week as a mere good grosser. The collections since then has been nothing to rave about.
Gross : 4.62 Crores
Verdict : BELOW AVERAGE

Rank # 4 - NO 66 MADHURA BUS

The M.A.Nishad directed road movie has opened at the fourth place in BOV Rankings this week. The film has largely been overshadowed by Ustad Hotel, and weekdays did not offer much either. Removals are around the corner.
Gross : 0.33 Crores
Verdict : POOR OPENING

Rank # 5 - DIAMOND NECKLACE

The Lal Jose flick finds its place in the BOV Top 5 for the 9th consecutive week, still running in 9 theaters. Nothing more need to be said.
Gross : 5.16 Crores
Verdict : HIT


Note : Collections upto 1 July 2012 are considered for the Rankings.

USTHAD HOTEL takes a Grand Opening - Boxoffice Collection Update

Ustad Hotel has taken a fabulous gross of 2.15 Crores in its opening weekend (3 Days), with a share of about 1 Crore. Dulquar Salman is slowly but surely consolidating his position as a bankable star at the Mollywood Boxoffice, as his second venture, directed by hit-maker Anwar Rasheed, scripted by critically acclaimed Anjali Menon has opened to packed houses despite heavy rains, and has won over the critics too.

The movie released in 74 screens across Kerala on 29 June, and early reports indicate that the film would recover its cost of about 3.50 Crores from theaters itself. Ustad Hotel has managed to pull in crowds even during the weekdays, with even Morning and Matinee shows in metros reporting housefull with returns.

The movie marks a come back for Anwar Rasheed after 4 years into mainstream cinema, and produced by Listin Stephen, who also produced hits like Traffic and Chappa Kurish, Ustad Hotel looks for a long run at the boxoffice, and it currently looks to be 3.70-3.90 Crore first week. However, it needs to be seen how the new releases affect its fortunes at the boxoffice.

VERDICT : EXCELLENT OPENING

Boxoffice Review - 2012 Week 24

RANK #1 - SPIRIT

Spirit takes the Kerala boxoffice by storm, securing the best ever opening for a Ranjith directed film. The word of mouth is highly encouraging, and it seems like the movie is set for long run at theatres.
Gross : 3.12 Crores (4 Days)
Verdict : EXCELLENT OPENING

RANK #2 - BACHELOR PARTY

The initial which Bachelor Party has managed, does indeed match with the hype and buzz surrounding the film. Though a poorly executed climax may possibly hamper its collections once the negative public opinion spreads.
Gross : 2.08 Crores (3 Days)
Verdict : VERY GOOD OPENING

RANK #3 - MALLU SINGH

The collections have shown a growth of about 10% from the 6th weekend to the 7th weekend, which has not come as a surprise. Mallu Singh made full use of its last open week, with Hero and Thiruvambadi Thamban failing to impress.
Gross : 8.42 Crores
Verdict : HIT

RANK #4 - DIAMOND NECKLACE

Diamond Necklace is the undoubtedly the film that held up the best in 2012. The movie which released in 24 theaters, in its 7th week runs in 29 theaters. The film has thrived on metro centers, where it has been lapped up with both hands.
Gross : 4.81 Crores
Verdict : HIT

RANK #5 - HERO

Hero just about manages to cling on to the 5th spot in our rankings collecting about 15 lacs in its 3rd week. The film buffs have moved on to Simhasanam which is around the corner
Gross : 1.87 Crores
Verdict : FLOP


RANKINGS BASED ON COLLECTIONS FROM 11 JUNE 2012 - 17 JUNE 2012

Boxoffice Update : BACHELOR PARTY grosses 2.07 Crores in 3 days

TRADE FACTS

Amal Neerad directed BACHELOR PARTY has taken a tremendous opening in Kerala, grossing 76 Lacs on the opening day, and 2.07 Crores in 3 days of theatrical run. While the film is being appreciated for its stylish visuals and slick presentation, it is widely believed that the climax is a big let down. The word of mouth is negative, which caused a slight dip in collections on Sunday. As per the early reports, the film has held up reasonably well on Monday, and looks at an opening week gross in the range of 3.50 - 3.75 Crores.

While Saturday collections showed a drop of about 15% from Friday, Sunday showed minimal growth, which is a concern. It remains to be seen how the collections hold up over the weekdays, which shall give a clear picture of the lifetime gross BACHELOR PARTY may achieve.

BOV BUZZ

Amal Neerad once again proves that he is a Director who commands a big opening. Though a couple of his films have fallen apart after the initial buzz, it can be safely regarded that, with a decent word of mouth, an Amal Neerad flick shall become safe, largely due to its potential to attract a big initial. But the fact that his films fail to generate even a mixed opinion amongst the viewers is a matter of concern.

The film shall prove to be extremely crucial for Asif Ali, whose recent ventures, apart from Ordinary, have gone largely unnoticed. A good performance by BACHELOR PARTY at the boxoffice shall play an important role in bringing his career back on track.

There is no official information available on the cost or the satellite rights for BACHELOR PARTY. It may require a gross in the region of 7 - 8 Crores to render it safe. There is a buzz in the trade that Amal Neerad has made an attempt to alter the climax of the movie, which as of now is not popular with the viewers, however we are yet to hear any official announcement on this.

VERDICT : GOOD OPENING

Boxoffice Collection Update - SPIRIT Takes A Massive 87 Lacs Opening Day Gross

SPIRIT sets the boxoffice on fire with an earth shattering opening of 87 lacs in the opening day. The Mohanlal starrer has collected 3.12 Crores in it's extended opening weekend of 4 days. The film has got excellent word of mouth, and going by the trend, SPIRIT is set to be the 4th best opening film in 2012 behind CASANOVVA, THE KING AND THE COMMISIONER and MAYAMOHINI

It is widely believed that, this is by far the best opening ever secured for a film which does not belong to a mass / festival category. SPIRIT seems to have comfortably withstood the stern challenge posed by BACHELOR PARTY which too has taken a big initial as expected.

The film directed by Renjith, released under the banner of Aashirvad Films in 79 theatres across Kerala. The film is expected to break even, early in its second first week itself, from its theatrical share alone, as the production was completed in just 39 days, in a shoe string budget, widely believed to be less than 3 Crores, excluding printing and publicity costs.

SPIRIT gives a hatrick of hits to Renjith after PRANCHIYETTAN and INDIAN RUPEE. It is also a welcome change as far as the boxoffice is concerned, as quality products with an optimum budget are raking in big money. SPIRIT is expected to rule the roost for the next couple of weeks, and at the moment looks at a lifetime gross of 9.50 - 10 Crores minimum, unless the collections go haywire in the coming weeks.

The movie has earned housefull shows all over Kerala on its first Monday, which leads us to a first week gross in the range of 4.25 - 4.50 Crores.

VERDICT : EXCELLENT OPENING

GRANDMASTER loses steam, but profitable - Grosses 6.98 Crores

GRANDMASTER may have lost the buzz around it during past couple of weeks, but shall prove to be a profitable venture for its distributors, with a bit of help from the whopping satellite rights amount which it managed to fetch. As per reports, it can now be confirmed that Surya TV has bagged the rights for as much as 4 Crores, however, in the initial stages it was widely believed that the price was much lesser.

The 5 week gross figure is about 6.98 Crores from Kerala, with the distributor share crossing 3 Crores comfortably.

GRANDMASTER took an initial which was pretty decent considering the genre to which it belongs to. But it evidently lost the boxoffice battle to MALLU SINGH and to DIAMOND NECKLACE during the later weeks, The unusually huge number of removals, coupled with a flush of new releases severely affected the collections after week 3. The movie continues to run in just 17 screens in Week 6, and is expected to be removed from most of these when SPIRIT releases.

It is definitely a topic deserving an healthy argument whether the rights amount fetched by the movie should be considered while judging their boxoffice status. While taking heed of the same, it needs to be understood that a product in the film industry does have multiple sources of inflow, and the film is being produced keeping an eye on all of these revenue streams.

It is a fact that, GRANDMASTER could have made it much bigger than it actually did. However, there is no denying that fact that it earned more than industry average profits.

VERDICT : HIT