CELLULOID Has A Good Second Week - Boxoffice Update

CELLULOID is steadily marching its way towards boxoffice success as the status picked up once again in its third weekend. The film managed to gross approximately 1.60 Crores in its second week, showing a substantial growth of 45% from its first week collections. The 14 day collection is estimated to be in the range of 2.70-2.75 Crores, from 50 theaters.

This presents Prithviraj with back to back solo hits to go with the State Award for the second time in his career spanning a little over 10 years. CELLULOID marks a grand come back for Director Kamal, who though had given a couple of average grossers in the form of Gaddama and Swapna Sanchari in the last couple of years, was yet to deliver a clean boxoffice hit since Raapakal in 2005.

CELLULOID was a slow starter, but earned ravishing reports all over the state. The medias too gave it a thumbs up, and then came the State Award announcements as a the cherry on the cake, from where there was no turning back. CELLULOID, made at a budget of 3.60 Crores approx., should already be a safe venture, considering the rights amount involved in the current trade scenario and another week with steady collections should render it a HIT.