It has been a while since the Mollywood has seen simultaneous films hitting the bulls eye at the boxoffice. But the 2012 Vishu / Holiday season has produced a wonder of sorts, as 4 films are simultaneously running successfully at the theatres. This has given a new lease of life to the industry which had a slow start to the year which just SECOND SHOW becoming profitable for the distributors.
While films like Casanovva and Spanish Masala, despite securing considerable openings, failed to generate profits for the makers, the release of ORDINARY changed the scenario. ORDINARY managed to strike the right chord with youth as well as family audience, with its simple subject, pleasant locales and likeable presentation. ORDINARY, which reached unconquered heights of success for any Kunchako Boban starrer till date, has collected a gross of about 14 Crores from 7 weeks and been declared a BLOCKBUSTER.
Even better things were in store for the film buffs in Kerala, as Dileep's MAYAMOHINI took a thunderous opening of 4.97 Crores in Week 1. Despite mixed reviews, the film became a rage among family audience. Housefull shows with heavy returns, became a habit for MAYAMOHINI, which should be the film seen by most number of women in Kerala, in recent times. The movie has grossed more than a whopping 16 Crores, thus overtaking ORDINARY. It shall easily end up as the highest grossing solo film ever for Dileep.
Mammootty made a huge come back with his latest release COBRA directed by Lal. The film had a decent initial of 3.65 Crores in its first week of release. Though the movie dropped in collections during subsequent weeks, the distributor share along with the satellite and other state rights are good enough to earn the movie excellent profits considering the trade scenario. COBRA is a HIT.
Ashiq Abu's latest venture 22 FEMALE KOTTAYAM created waves in Kerala with its boldness and slick presentation. Fresh after the success of Salt N Pepper, the director managed to deliver another product with a difference and was lapped up by the youth, which was its target audience. The film is all set to become yet another HIT.
Even when these films are running successfully, Mohanlal's GRANDMASTER has opened to positive reviews and has the potential to become yet another success, depending upon how it holds up during the weekdays. Vyshakh's MALLU SINGH carries a huge hype along with it and Lal Jose directed DIAMOND NECKLACE also seems to be a movie which has its own chances at the boxoffice.
Overall it has been rainings hits at the Mollywood Boxoffice this summer.!
Tidak ada komentar:
Posting Komentar