Boxoffice Review - 2013 Week 34 - Kalimmanu Opens Average, Memories and Pullipuli HIT

RANK # 1 – KALIMANNU

Kalimannu opened in 75 screens to above average attendance from Friday evening. The film seems to have benefitted from the controversies which it finds to be embraced in. The wide release may secure it a decent initial, but the word of mouth suggests an average first week and not much from there on.

 

Gross : 1.12 Crores (3 Days)
Verdict : Average Opening

RANK # 2 – MEMORIES

Memories has outpaced its Ramzan competitors big time in its 3^rd weekend, and the multiplexes showed better status than the new release Kalimannu. The movie shall in all possibilities become the highest grosser for Prithviraj this year, toppling the 6.42 Crores of Mumbai Police. If Memories can surge ahead with the momentum, even the 7 Crore gross of Grandmaster looks touchable.

Gross : 5.84 Crores (17 Days)
Verdict : HIT

RANK # 3 – PULLIPULIKALUM AATINKUTTIYUM

Pullipulikalum Aatinkuttiyum may have dropped a place, but is still strong with a 65+ theaters in the 3^rd week. The film is definite financial success, with the distributor share approaching the 3 Crore mark.

Gross : 6.43 Crores (17 Days)
Verdict : HIT

RANK # 4 – NEELAKASHAM PACHAKADAL CHUVANNA BHOOMI

NPCB had an average third weekend of 28 lacs, with the total distributor share crossing the 2 Crore mark. The BO performance is appluadible for road movie, but the reasonably high cost of production may reprieve it of a clean HIT status. But NPCB shows that even experimental ventures can break even in Mollywood , if made well.

Gross : 4.62 Crores (17 Days)

Verdict : ABOVE AVERAGE

RANK # 5 – OLIPPORU

Olipporu misfired big time, as confessed by the lead actor, Fahad, and proves to a complete washout. It would be miracle to see this entry in next week’s BOV Boxoffice Review.

 

Gross : 0.20 Crores approx. (3 Days)
Verdict : DISASTER

Boxoffice Review - 2013 Week 33 - Pullipuli Leads, Memories Picks up, NPCB steady, Mathukutty washed out

RANK # 1 - Pullipulikalum Aatinkuttiyum

PPAK proves to be the boxoffice leader at Ramzan 2013 Mollywood season, with steady collections at rural small centers. The response at the metros has been below average due to the mixed word of mouth, but the late releases meant that PPAK would play atleast 25% more shows than the other movies over the weekend, and would end up the leader by a good margin.

Gross : 5.12 Crores (10 days)
Verdict : HIT

RANK # 2 - Memories

Memories ruled the metros and multiplexes over the weekend, amassing a gross figure almost equal to that of PPAK inspite of a much lower release count. Memories was easily the preferred choice for families despite being a thriller, and looks at a lifetime gross in the range of 7 - 7.25 Crores, higher than Mumbai Police and Grandmaster.

Gross : 4.16 Crores (10 days)
Verdict : HIT

RANK # 3 - Neelakasham Pachakadal Chuvanna Bhoomi

NPCB had a decent second weekend, but well below the expectations considering the initial which it managed in the first 3 days. The film is slowly settling down to an above average category, and may face removals from rural single screens once the youth audience dry up. The metros and multiplexes are providing respite for this road movie which has already recovered its cost.

Gross : 3.91 Crores
Verdict : Above Average

RANK # 4 - Kadal Kadannu Oru Mathukkutty

KKOM proves to be a wash out losing out much of the screen space to its competitors by the end of first week itself. Even the independence day holiday, or the weekend could not improve the situation and KKOM is looking at a lifetime gross around 3.25 Crores at the maximum.

Gross : 2.80 Crores
Verdict : Flop



Thalaivaa dropped around 50% in the second weekend after a tremendous first week of 5.35 Gross. The final BO figure from Kerala is expected to be around 8 - 8.5 Crores, the same range as Singam II. Chennai Express proves to be the best bollywood performer in Kerala for 2013 overcoming Yeh Jawaani Hai Deewani, with a 10 day gross expected in the range of 3.5 Crores approx.

With Kalimannu releasing in 80 theaters on 22 Aug, KKOM and Chennai Express are expected to be washed out. Thalaivaa and NPCB may lose steam, with Memories expected to hold up the best amongst the lot.

BOXOFFICE VERDICTS

Neelakasham Pachakadal Grosses 2.86 Crores in first week - Ramzan Boxoffice Opening Update

Neelakasham Pachakadal Chuvanna Bhoomi had a good opening week of 2.86 Crores from 53 theaters in Kerala. The film has shrugged off a slight drop over the weekdays, and picked up well over the weekend and the second Monday, with late releases. The cost of production is reported as 5.5 Crores, a bit on the higher side considering the release count. A good second weekend shall see the venture break even.

Meanwhile, Pullipulikalum Aatinkuttiyum and Memories dominated the rural screens and multiplexes respectively in the first week. Though, the mixed word of mouth caused Pullipulikalum Aatinkuttiyum end the opening week a bit lower than the initial expectations at 3.69 Crores. The film performed well on the independence day holiday and had an above average second weekend. It needs to be seen how the late releases propel the movie forward in the second week.

Memories maintained its momentum to finish at 2.73 Crores, with shifts to bigger screens and additional releases. While the rural screens may see drops in the second week, the strong trends at metros shall see the film break even in the second week.

Kadal Kadannoru Mathukutty grossed 2.61 Crores from initial 8 days, and seems likely to be a wash out within three weeks of theatrical run. The opening day was good without any competition, but the collections since the first monday have been rather forgettable, despite an average word of mouth.

The 2013 Ramzan has been a succesful one for the trade in general with three out of four releases being accepted by the audience, inspite of the rush of other language films. Memories has dominated Trivandrum, Ernakulam and Thrissur. NPCB has performed its best at Calicut, Kasargod and other northern districts apart from multiplexes, while PPAK had no competitor in rural areas like Kodungallur.

BOXOFFICE VERDICTS

Memories and Pullipulikalum Aatinkuttiyum lead Ramzan Boxoffice

Memories and Pullipulikalum Aatinkuttiyum have clearly become the top runners in the 2013 Ramzan Mollywood Boxoffice after ammassing houseful shows all over the state on the Independence day holiday. Both the films can be termed as clear hits unless they face drastic drops on Friday, which is highly improbable considering that there are no high profile releases other than Bharath's 555 which should not be a threat to either of the these films.

Pullipulikalum Aatinkuttiyum has stormed its way to one of the biggest openers for Lal Jose, despite bottle neck competition. The movie has garnered tremendous response from family audiences, who were literally left with no other choice, as Kadal Kadannu Oru Mathukkutty dropped from Monday. The film is expected to end the opening week as the numero uno with a gross around 4 Crores, and shall cruise into the second week without much removals.

Memories was touted as the dark house for this year's Ramzan, and has punched much above its weight. The movie's acceptance was embarked with tremendous response in the metros. Memories has not ruled the rural areas, but the BO performance has been much better than other recent thrillers. Memories clearly dominated the multiplexes on Thursday, and shall in all probabilities finish the week at the second position with a gross around 2.70 - 2.80 Crores.

Neelakasham Pachakkadal Chuvanna Bhoomi has slowed down a bit, with the other movies picking up. The movie did make money on the holiday at the metros and multiplexes, but the rural BO left much more to be desired. It is still looking at a good first week total of around 2.50 Crores, which should be decent considering its genre, but will have to settle for a third spot.

Kadal Kadannu Oru Mathukutty shall end up as one of the notable BO failures for Renjith in the recent times. KKOM has struggled to keep pace with the competitiors and has lost quite a few critical show spaces a bit too early. Shifts to lower capacity theaters, and wide removals leave the movie with not much chance at the BO going forward.

BOXOFFICE VERDICTS

Boxoffice Review - 2013 Week 32 - Mollywood Ramzan Boxoffice Battle

Rank 1 – Pullipulikalum Aatinkuttiyum 

With an opening weekend gross of 2.10 Crores, Pullipulikalum Aatinkuttiyum made a strong start at the boxoffice, with a considerable lead. The trend across the weekend was good, but there were some concerning signs at the rural centers on Monday. A more clear picture shall be available on the second Friday as to where the collections are going towards. 

Gross : 2.10 Crores (3 days) 
Verdict : Solid Opening 

Rank 2 – Neelakasham Pachakkadal Chuvanna Bhoomi

Though it seems to have lost out on a good figure due to the release count, NCPB has scored well with the limited release, due to the outstanding response. It has held up well at the metros on Monday, and needs to be seen how far it can match with Pullipulikalum Aatinkuttiyum in rural centers.

Gross : 1.57 Crores (3 days) 
Verdict : Good Opening

Rank 3 – Kadal Kadannu Oru Mathukutty

KKOM disappointed at the boxoffice over the weekend after an excellent solo start on Thursday. The weekday status has been poor in general which is a worrying sign going forward, coupled with reduced number of shows in major centers. With the other films catching up on good word of mouth, Mathukutty is expected to struggle to keep pace.

Gross : 2.05 Crores (4 days) 
Verdict : Above Average Opening - Losing Steam.

Rank 4 - Memories 

Being the most appreciated movie amongst the Ramzan releases, Memories has picked up remarkably well after a slow start. Monday reported more than a dozen housefull shows across the state in the evening, which is tremendous sign. Memories shall be the first one to be declared a HIT, if it can hold up well through the week.

Gross : 1.18 Crores 
Verdict : Average Opening – Picking up well. 

Thalaivaa made a tremendous initial in the state of 2.27 Crores in 3 days. The movie carries a below average opening in general which may pave way for the Malayalam releases to do better than expected. Chennai Express also made a decent opening of approx. 1.50 Crores. The film has already lost its fizz due to poor audience appreciation, but is expected to continue in theaters for another week atleast, due to the glitz and glamour.

Big Bang Ramzan Battle at the Mollywood Boxoffice.!

As the holy Ramzan season comes to a close, the Mollywood is geared up for a mouth watering clash at the boxoffice. The distributors are still in hunt for their preferred theaters, and the exhibitors are keeping their fingers crossed that they do get the best bet among lot to exhibit and cash in the money, before another set of biggies release in September for Onam. All in all, Mollywood is going to be a happening place here on till December.

The first entrant is Samir Tahir's Neelakasham Pachakkadal Chuvanna Bhoomi, releasing on 8th August, before Eid. Dulquar Salman is on a roll after ABCD, and it needs to be seen whether he has the star power to carry a good film on his shoulders despite the bottle neck competition for this Ramzan. Sunny Wayne appears in a ntable venture after the successful Nee Ko Njaa Cha. Will this turn out to be ultimate litmus test for Dulquar ?

Mammootty looks to take his successful 2013, to a whole new level, with Kadal Kadannoru Mathukutty. The brand Ranjith sells like hot cake in Mollywood, and the film has already earned a whopping amount against satellite rights. The film is expected to take a brilliant opening, and if the content is half as good as Pranchiyettan, Mathukutty will end up a Hit.

Lal Jose is aiming for his fourth successive hit with Pullipulikalum Aatinkuttiyum. Kunchako Boban needs to get out of the hole which he finds himself this year, after 3 Dots and God For Sale, had bombed heavily. The families shall definitely prefer a light hearted Lal Jose film, and there lies the hope for success for this venture. Normally Lal Jose films score heavily in the long run, which will be missed this time around with a galore of releases coming up, unless an extra ordinary word of mouth is secured.

Prithviraj stars in Jeethu Joseph's fourth directorial venture - Memories. It is notable that Memories has won some key big capacity theaters in metros, which may play an important role in getting it a much needed initial, though the trailers and songs do not suggest that it is a mass film dependant on the initial pull. Unless the content is fabulous, Memories may find its way ahead tough.

The King of Festival Releases comes 2 weeks late this time around, which is a bit absurd. Dileep's track record with mass festival releases have been impeccable and unmatched in the last 5 years, which leads us to the question why Nadodimannan is pushed 2 weeks back to a late release of September 23rd, and that too with his Onam flick Sringaravelan scheduled just weeks later. The industry is not as big to accommodate to 2 mass films from the same actor at the same time, which leaves Nadodimannan with just 3 weeks to cash in, and shall severely impact Sringaravelan's opening. But do not be surprised if this flick ends up the winner after all.!

BOXOFFICE VERDICTS