Karmayodha Leads Xmas Boxoffice : Opening Weekend

The Malayalam Boxoffice Opening Verdict for the 2012 Christmas weekend, favours KARMAYODHA, predominantly due to the higher number of screens and the capacity theaters in which the film is being played. The early collection estimates point at a figure of 1.65 Crores Gross in 3 days, which is more than a decent opening, considering the stiff competition in place, for this festive season. The word of mouth is Mixed - Below Average, and therefore the opening week gross shall form a lion's share in the film's lifetime gross. The film carried a huge pre-release hype, due to Mohanlal's highly impressive boxoffice record in the second half of 2012. But the collections have seen a distinct drop since the opening day, and it remains to be seen whether Karmayodha can take advantage of the holiday coming up on Tuesday.

Mammootty's BAVUTTIYUDE NAMATHIL has managed a positive response from the public, and has opened it's tally at the second place, with an estimated 3 day gross of 1.40 Crores. Going by the word of mouth, and the opening which the movie has secured, it needs to be believed that, Megastar's wait for a clean hit is finally coming to an end. It is almost sure that Bavutti would eventually end up as the Christmas winner in Malabar area. Such films grow with the word of mouth, and therefore, the coming week proves to be extremely crucial to decide the Final Verdict.

Ashiq Abu has weaved his magic once again in Kerala, as DA THADIYA has received the best appreciation among the Christmas releases. The film has not matched the big guns in release size, but shall definitely catch the leaders in the long run. The film is reported to have grossed 1.34 Crores from 54 theaters in Kerala, with the best occupancy rate, out of the new releases.

B.Unnikrishnan's suspense thriller I LOVE ME, has been mostly drowned in the frenzy associated with the Superstar releases. The film currently trails its competitors by a good margin, at the boxoffice, and is not expected to successfully chase them down either, due to the shortfall in content. It shall be a curious year end for Unni Mukundan and Isha Talwar, who had a super successful 2012 till now.




WATCH OUT THIS SPACE FOR THE BOV SPECIAL : 2012 YEAR END REVIEW... its gonna be fun.!!!

Chettayees hampered by poor release strategy

Chettayees closed their third weekend with a gross of about 1.80 Crores. It is not rocket science to apprehend that, unless the film carries extraordinary reports, and is of a mass nature, more than 60% of the life time gross is earned in the opening week. But due to limited screen space and excessive number of releases during the final quarter of the year, films like Chettayees have easily lost out on a good figure.

The film has managed above average public opinion, especially from its target audience. As it has been the case of late, the screen space has been severely reduced by new releases, and one cannot help but think that the film would have earned atleast another crore, if released in the first quarter of 2013, about 4-6 weeks prior to Vishu.

Chettayees looks at a life time gross of about 2 Crores, and shall finish at about 2700 shows in Kerala.

Madirashi and Chapters fail to kick on

MADIRASHI managed just under 90 lakhs gross from its first week as per early estimates, and is proving to be another wash out for Shaji Kailas and Jayaram. The future looks pretty dull for the venture, as its screen space has been eaten up by new releases. With the advent of the Christmas biggies on Dec 21, it can be safely assumed that Madirashi shall not cross the I Crore mark. 

CHAPTERS had a much better word of mouth, but has failed to convert them into boxoffice success, as the film is currently looking at a lifetime gross of 50 - 55 lakhs. The appreciation for Chapters has been noticeable at metros, but the film's genre and cast, prevents itself from getting any sort of patronage from rural single screens. The film which got a minimal release of 25 screens, continues in 17 screens in week 02.

Boxoffice Review - 2012 Week 49

RANK # 1 - MY BOSS

Dileep makes the year 2012 his own, with yet another super success at the Mollywood Boxoffice. The Jeethu Joseph directed comedy entertainer is simply undeterred by any of the new releases, and shall in all senses hold forte till the Christmas biggies hit the screens

Gross : 10.38 Crores (30 Days)
Verdict : Super Hit

RANK # 2 - MADIRASI

Madirasi opened to a dull response over the weekend, and the film's future looks even worse with the negative word of mouth. Still no respite for Shaji Kailas, and Jayaram's torrid time at the boxoffice continues.

Gross : 0.49 Crores (3 Days)
Verdict : Below Average Opening

RANK # 3 - CHAPTERS

Chapters opened average, but managed to receive encouraging reports, which may reflect in the cash boxes this week. But how much can the film score among a wide galore of releases remains to be seen, as such films largely depend on the long run which it may manage in case of a positive public verdict. The film has been released in just 25+ theaters, and picking up a decent gross without much theatrical promotions or late releases shall be a herculean task for this venture.

Gross : 0.28 Crores (3 Days)
Verdict : Below Average Opening

RANK # 4 - CHETTAYEES

The Chettayees still struggle to get a strangle hold over the boxoffice, with new releases eating into its screen space. The collection during weekends have been encouraging, as the coming week becomes the "Make or Break" week for the film. The shoe string budget may ultimately save the producers.

Gross : 1.60 Crores (10 Days)
Verdict : Average

RANK # 5 - FACE 2 FACE

Mammootty's nightmare continues in 2012, as Face 2 Face has emerged as another forgettable affair for the Mega Star. The film shall be shown the exit doors this coming week, in most of the centers. Another hand burner for the distributors.

Gross : 1.47 Crores (10 Days)
Verdict : Disaster




COLLECTIONS TILL 9 DEC 2012 CONSIDERED FOR RANKINGS.