Boxoffice Review - 2012 Week 42

RANK # 1 - AYALUM NJANUM THAMMIL

Lal Jose directed Prithviraj starrer has opened well at the boxoffice with favorable reports. Ayalum Njanum Thammil has secured the best opening for a Prithvi movie in 2012, and secures the Numero Uno postion in this week' BOVs Rankings.

Gross : 1.74 Crores (3 Days)
Verdict : Good Opening

RANK # 2 - JAWAN OF VELLIMALA

Mega Star's fans may still have to wait for an outright success from their Hero, as Mammootty's much hyped production venture has taken an above average opening with mixed - below average word of mouth.

Gross : 1.13 Crores (3 Days)
Verdict : Average Opening

RANK # 3 - TRIVANDRUM LODGE

Trivandrum Lodge lost a bit of ground this past weekend, with the advent of new releases. The huge opening which Maattraan managed to take in Kerala also considerably affected the movie's collections in the past 10 days.

Gross : 4.37 Crores (31 Days)
Verdict : Above Average

RANK # 4 - RUN BABBY RUN

Joshiy's Run Babby Run manages to cling on to some of the major centers with pretty decent collections during weekend evening shows, though it will be a tough ask for a film, past its 50 day mark, to hold off the challenge from Mattraan any more.

Gross : 14.21 Crores (54 Days)
Verdict : Blockbuster

RANK # 5 - HUSBANDS IN GOA

Though the Husbands did have whale of a time in Goa, the film had to face its own share of troubles at the boxoffice, especially from the second week. The movie is finally settling into the Above Average category, earning profits to UTV Motion Pictures.

Gross : 4.65 Crores (31 Days)
Verdict : Above Average




COLLECTIONS UPTO 21ST OCTOBER 2012 CONSIDERED.

Boxoffice Review - 2012 Week 40 - Banking Hours and Manthrikan Opening Dull

RANK # 1 - TRIVANDRUM LODGE

Trivandrum Lodge remained the number one performer at the Kerala boxoffice in Week 40, with the total gross touching the 4 Crore mark this past week. Though the film is quite unpopular with the families, it has found tremendous appreciation amongst the youth, especially in the major centers.

GROSS : 4.05 Crores
VERDICT : ABOVE AVERAGE




RANK # 2 - MANTHRIKAN

Manthrikan failed to kick start at the major centers, with the family audience in the evening shows providing respite to the films collections. The collections are expected to be wiped out next week with the release of Ayalum Njanum Thammil, which bears the Lal Jose brand, which is quite popular with the families.

GROSS : 0.51 Crores
VERDICT : BELOW AVERAGE OPENING





RANK # 3 - BANKING HOURS 10 TO 4

Banking Hours 10 to 4 had a dull opening this past week at the boxoffice, with about 45 - 50% attendance on the weekends, which further dropped to 20% on the weekdays. The future looks brittle for this investigation thriller, as the word of mouth is not very encouraging. The film looks set for a 65 - 70 lacs first week and not much after that.

GROSS : 0.42 Crores
VERDICT : BELOW AVERAGE OPENING

RANK # 4 - HUSBANDS IN GOA

Husbands in Goa fell heavily in its third weekend, which shall now prevent the film from being declared a clean hit. The movie has done enough to recover costs and is a safe venture for UTV Motion Pictures, but has lost the battle to Trivandrum Lodge, two weekends in a row now.

GROSS : 4.35 Crores
VERDICT : AVERAGE

RANK # 5 - RUN BABBY RUN

Run Babby Run is finally losing some steam, the past one being its 6th weekend, The movie had grossed a whopping 14 Crores from 40 days of theatrical run from Kerala, and still continues in 20+ theaters across the state. The 4th Blockbuster of the year, behind, Ordinary, Mayamohini and Thattathin Marayathu.

GROSS : 14.00 Crores
VERDICT : BLOCKBUSTER






Note : Collections upto 07 Oct 2012 considered.

Trivandrum Lodge holds up well in third week

Trivandrum Lodge had an excellent second week, grossing above 1.50 Crores. The movie has managed to hold up well in its third weekend showing just about 40% drop from the second weekend. The film had become a safe venture in its second week itself, and anything which it manages to gross from now on will merely add to the profits.

Though the Malayalam new releases had a minimal impact on Trivandrum Lodge, it remains to be seen how Mattrraan and Ayalum Njaanum Thammil affects the long run of the film. As the film is not expected to be taken ahead by the families, due to its content, Trivandurm Lodge currently looks good to settle with a lifetime gross in range of 4.80 - 5.00 Crores.

The 17 day gross figure is around 4.05 Crores, from 3200+ shows. The film continues in 47 theaters in its third week.

VERDICT : ABOVE AVERAGE

Boxoffice Review - 2012 Week 39

RANK # 1 - HUSBANDS IN GOA

Starring : Jayasurya, Indrajith, Asif Ali, Lal, Bhama, Rima Kallingal, Remya Nambeesan, Praveena

Direction : Saji Surendran

Production : UTV Motion Pictures

Distribution : UTV Motion Pictures

Gross : 3.76 Crores (10 Days)

Verdict : Average

Theater Count : 64

RANK # 2 - TRIVANDRUM LODGE

Starring : Jayasurya, Anoop Menon, Honey Rose

Direction : V K Prakash

Production : P A Sebastien

Distribution : Time Ads Entertainment

Gross : 2.53 Crores (10 Days)

Verdict : Average

Theater Count : 50

RANK # 3 - PUTHIYA THEERANGAL

Starring : Nedumudi Venu, Namita Pramod, Nivin Pauly

Direction : Sathyan Anthikad

Production : Anto Joseph

Distribution :Ann Mega Media

Gross : 0.55 Crores (4 Days)

Verdict : Below Average

Theater Count : 67

RANK # 4 - RUN BABBY RUN

Starring : Mohanlal, Amala Paul

Direction : Joshiy

Production : Milan Jaleel

Distribution : Galaxy Films

Gross : 13.79 Crores (33 Days)

Verdict : Blockbuster

Theater Count : 25

RANK # 5 - MR MARUMAKAN

Starring : Dileep, Sanusha

Direction : Sandhya Mohan

Production : Maha Subair

Distribution : Varnachithra Big Screem

Gross : 7.63 Crores (44 Days)

Verdict : Above Average

Theater Count : 13

Trivandrum Lodge marches on without family support

Trivandrum Lodge collections picked up well in its second weekend, after it had seen a slight dip during the weekdays, due to mixed word of mouth and lack of family support. The film is appreciated by the youth, , its target audience - for the bold theme, different approach and unique presentation, but is rejected outright by families. The first week gross is in the range of 2.10 Crores.

The movie saw 65 - 70% attendance in its second weekend, but is expected to drop further during the weekdays. It would be beneficial if the film gets shifted to smaller theaters from Week 3, which would help it secure a relatively long run at the boxoffice. Films like Beautiful made use of this strategy to make the best out of its word of mouth. But Trivandrum Lodge may struggle going forward, due to its much criticized content.

It would be an achievement if the film can end up with a lifetime share of 2.7 - 2.8 Crores, which would help Time Ads Entertainment, in the cause of recouping its cost of 4 Crores. The satellite rights are secured by Asianet.

VERDICT : AVERAGE

Husbands in Goa takes 2.90 Crores in Opening Week

Husbands in Goa manages to take a good opening week gross of 2.90 Crores from 75 theaters. The movie has been found reasonably engaging by the families, and is currently looking set to finish at and around 4.75 - 5.0 Crores lifetime gross from Kerala. Husbands in Goa has received mixed - negative reports from the media and critics.

After securing a brilliant opening of about 2 Crores in the weekend, the film saw a daily drop of about 25% during the weekdays. The collection during the weekend, though encouraging, was slightly hit by the release of new Sathyan Anthikad film. The film is expected to collect another 1 - 1.2 Crores this week, on the back of a half decent second weekend.

The film is produced and marketed by UTV Motion Pictures, and production cost is on the higher side, estimated to be in the range of 5 Crores including publicity. The film may break even with the help of satellite rights, which reports suggest as acquired by Surya TV for an undisclosed amount.

VERDICT : AVERAGE

Molly Aunty Rocks disappoints at Boxoffice

Ranjith Sankar directed Molly Aunty Rocks is set to sink without much of a trace at the Mollywood boxoffice.  Despite opening to mixed - positive reports from the critics and the audience, the movie never took off from the slow start it had. The 2 week gross of the movie is estimated to be a touch below 1.25 Crores.

The metro centers, which could have been the respite for this kind of a venture, also are not reporting gung ho collections, with the film showing in less than 10 theaters in its third weekend. The promotions for the movie are still strong in television and fm radios, but they may now prove to be needless, as the film has lost its major centers, to Trivandrum lodge and Husbands in Goa, the later being the preferred choice for the families, this past weekend.

The producer may not burn his hands, as the shoot was wrapped within 30 days, at a shoe-string budget, but the distributors are set to incur heavy losses, especially from the metros, where the expectations for the film were pretty high.

VERDICT : FLOP